Location: Remote (U.S.), with up to 25% travel
About PharmaEssentia:
It’s not often you get the chance to make a real impact on the lives of others, while expanding your own possibilities. You’ll find that rare opportunity at PharmaEssentia. Join us, and let’s transform lives, together.
PharmaEssentia Corporation is a rapidly growing biopharmaceutical innovator. We are leveraging deep expertise and proven scientific principles to deliver effective new biologics for challenging diseases in the areas of hematology and oncology, with one product approved and a diversifying pipeline. We believe in the potential to improve both health and quality of life for patients with limited options today through the combination of rigorous research and innovative thinking. Founded in 2003 by a team of Taiwanese-American executives and renowned scientists from U.S. biotechnology and pharmaceutical companies, today we are listed on the Taiwan Stock Exchange (TWSE: 6446) and are expanding our global presence with operations in the U.S., Japan, Singapore, South Korea, and China, along with a world-class biologics production facility in Taichung.
Position Summary
The Associate Director/Director, PE-CX & Engagement will lead the development and execution of connected customer engagement strategies across PharmaEssentia’s digital ecosystem. This role will translate customer insights, clinical alerts, HCP objections, patient profiles, and performance data into coordinated Outside Sales Representativejourneys and relevant experiences across channels.
Reporting to the Head of PE-CX & Digital Strategy, this individual will establish engagement and UX standards, guide campaign activation and testing, and partner across Marketing, Sales, Medical, Market Access, GDAI, IT & Data, CA&O, and agency teams. This role requires a strategic leader who can also translate strategy into actionable plans and drive execution in a highly regulated environment.
Key Responsibilities
Engagement Strategy & Journey Execution Develop and own the enterprise customer engagement framework across HCP and patient-facing digital touchpoints.
Design connected customer journeys informed by clinical alerts, HCP needs and objections, patient profiles, behavioral insights, and business priorities.
Translate customer and performance data into actionable engagement strategies, channel recommendations, and activation plans.
Define audience, message, channel, sequencing, and trigger strategies that create relevant and coordinated experiences.
Identify opportunities to improve engagement across owned, paid, and partner-enabled channels.
Experience Design and Standards
Experience Design and Standards Establish and govern UX and engagement-design standards across digital properties and promotional programs.
Ensure customer experiences are intuitive, accessible, consistent, and aligned with brand and enterprise standards.
Partner with internal teams and agencies to translate journey strategies into channel-ready experiences and requirements.
Develop reusable journey frameworks, engagement patterns, and experience-design principles that support scale and consistency.
Advocate for customer needs throughout planning, design, development, and optimization.
Activation and Optimization Guide the deployment, testing, and continuous improvement of digital campaigns and customer experiences.
Partner with the Digital Analytics Lead to define measurement plans, success criteria, and optimization priorities.
Establish a structured test-and-learn approach across journeys, content, channels, and digital experiences.
Use performance insights to identify opportunities, recommend changes, and improve customer and business outcomes.
Ensure insights are translated into timely actions rather than remaining limited to reporting.
Cross-Functional Leadership Serve as the primary PE-CX partner for engagement strategy, journey design, and experience activation.
Align Marketing, Sales, Medical, Market Access, GDAI, IT &…