Job Requirements
We are looking for a results-driven and hands-on Manager of Marketing Operations to lead the strategy, execution, and optimization of our marketing systems, data, and processes.
This role will own the marketing automation platform primarily HubSpot and its ecosystem will be responsible for building complex workflows, managing lifecycle stages, maintaining database quality, strengthening subscription and consent governance, improving email deliverability, and ensuring reliable integration between HubSpot, Salesforce, and the broader marketing technology ecosystem.
The ideal candidate combines strategic thinking with strong technical execution. You should be comfortable designing scalable processes, troubleshooting system and data issues, and partnering with Demand Generation, Sales, RevOps, Business Operations, and Technology teams to improve funnel efficiency, pipeline visibility, and revenue impact.
Core Responsibilities
Serve as the primary owner and subject-matter expert for HubSpot, including Marketing Hub administration, governance, configuration, and optimization.
Design, build, test, and maintain complex HubSpot workflows using branching logic, enrollment and re-enrollment criteria, lead scoring, routing rules, nurture paths, notifications, task creation, and data-update automation.
Build scalable automation for lead capture, qualification, assignment, follow-up, recycling, disqualification, suppression, and re-engagement.
Establish workflow documentation, naming conventions, QA standards, approval processes, and change-management controls.
Regularly audit workflows, lists, forms, properties, campaigns, and automation dependencies to identify conflicts, redundancies, performance issues, and optimization opportunities.
Troubleshoot workflow failures, sync errors, incorrect enrollments, routing delays, and data-processing issues.
Lifecycle Stages and Funnel Management
Design, implement, and continuously optimize lifecycle stages, lead statuses, qualification criteria, and funnel definitions across HubSpot and Salesforce.
Manage the progression of leads through stages such as Subscriber, Open, Engaged, MQL, SAL, SQL, Opportunity, Customer, Nurture, Recycle, and Disqualified.
Build automation for MQL creation, sales acceptance, lead handoff, meeting progression, opportunity association, recycling, and disqualification.
Partner with Sales and RevOps to define SLAs, lead ownership rules, follow-up expectations, and stage-entry and exit criteria.
Monitor funnel conversion, lead aging, stalled records, routing exceptions, and lifecycle-stage inconsistencies.
Ensure lifecycle stages and lead statuses remain synchronized and accurately reported across HubSpot and Salesforce.
Data Management and Governance
Own marketing data quality, database governance, and contact-management processes across HubSpot, Salesforce, and connected platforms.
Develop scalable processes for data collection, validation, enrichment, normalization, deduplication, segmentation, suppression, and archiving.
Define and maintain data dictionaries, property standards, field mappings, required fields, naming conventions, and source-of-truth rules.
Conduct recurring database audits to identify duplicates, invalid records, incomplete data, hard bounces, inactive contacts, incorrect owners, and lifecycle-stage discrepancies.
Build automated data-cleaning and enrichment workflows while maintaining clear audit trails and governance controls.
Manage marketing-contact eligibility and database capacity to ensure efficient platform utilization and cost control.
Partner with Sales Operations and Business Operations to resolve cross-platform data conflicts and maintain reporting accuracy.
GDPR, Consent, and Subscription Management
Own GDPR-aligned marketing data practices, including consent capture, lawful processing, preference management, suppression, retention, and deletion workflows.
Design and maintain subscription types, communication preferences,…