Job Title
Senior Consumer Marketing Manager
Job Description
Senior Consumer Marketing Manager
Portfolio Excellence | WE, CEE & NAR
In this role you will own the commercial deployment and performance of the Global Shaving portfolio across Western Europe, CEE and North America. Translate global strategy into effective regional go-to-market plans and drive execution, portfolio health and business fundamentals together with the markets.
Your role:
Regional portfolio go-to-market strategy and deployment
Translate global portfolio strategy and commercial guidelines into actionable plans for WE, CEE and NAR.
Define and align regional GTM strategies for the existing portfolio and NPI launches, with clear channel, retailer, price-point and assortment roles.
Coordinate regional GTM planning with markets, ensuring timely handshakes, launch readiness and execution.
Drive portfolio channelization and ZBA application across priority markets and retailers.
Identify regional portfolio gaps and opportunities, and escalate recommendations to the Global Portfolio CMD.
Ensure consistency of portfolio positioning, commercial architecture and strategic priorities across markets.
Regional commercialization and value maximization
Drive regional delivery of category growth and profitability targets in line with AOP/SPOR.
Analyze portfolio, pricing, promotion and distribution performance and identify opportunities to improve commercial effectiveness.
Coordinate pricing and promotion strategy, including support for line-chart development and regional implementation.
Support effective A&P allocation by identifying market and category priorities and monitoring investment sufficiency and ROI.
Lead regional retailer preparation for strategic category reviews and commercial discussions.
Monitor the competitive landscape and develop fact-based counteractions with regions and Sales.
Identify opportunities for portfolio optimization, SKU simplification, hero SKU development and improved retailer/channel productivity.
Regional category performance management
Own regular performance reviews for WE, CEE and NAR, covering sales, share, CSG, IGM, CMC, TDP and leading KPIs.
Identify performance gaps versus AOP/SPOR and lead fact-based corrective action plans with markets.
Drive Kaizen, Hoshin and structured problem-solving actions on priority business issues.
Monitor portfolio health, including SKU efficiency, C-tail, R&R, high runners and SKU contribution.
Coordinate key promotional moments and peak-event readiness across the regions.
Coordinate with S&OP on LV/USP, stock risks and allocation priorities where required.
Consolidate regional insights and recommendations for the Global Portfolio CMD and broader Business Category leadership.
Cross-functional and stakeholder leadership
Act as the key Portfolio contact for WE, CEE and NAR markets.
Connect Global Portfolio, regional CMD/CMMs, Sales, BPL, Finance, CXE/MCOE and other relevant functions.
Ensure strong follow-through from global decisions into regional execution.
Bring regional consumer, shopper, retailer and competitive insights into global portfolio discussions.
Build alignment across markets while maintaining focus on common category priorities and commercial guidelines .
You're the right fit if:
You bring commercial and go-to-market experience, with strong Marketing and Commercial Acumen and the ability to activate and optimize a portfolio, including pricing, promotion and Revenue Growth Management.
You use data to make decisions, understand financial performance, collaborate across teams, manage stakeholders and solve problems in changing environments; Agile or Lean experience is an asset.
You show influential leadership, strategic thinking, ownership and follow-through, and can drive execution through others.
You connect Global Portfolio with regional teams and functions, align markets around shared category priorities, and ensure global decisions lead to regional execution.
P&L and strategy Regional…