The Role
Pilot is hiring a Marketing Operations Associate to own the systems our marketing team runs on.
Pilot has spent years providing reliable back office services to over 3,000 businesses so they can focus on running their business. This year we announced our AI accounting platform, Meridian, and it has quickly become an industry leader. As we grow our established back office business while rapidly scaling our AI platform clientele, our marketing motion is changing fast: more campaigns, more events, more channels, and more audiences to reach well.
That work lives in Marketo, and we are looking for someone to own it. You will build the campaigns, nurtures, and programs that go out the door, keep the database and the Salesforce integration in good shape, and make sure what we send can actually be measured afterward. This role is perfect for someone who enjoys being inside the tooling and is bothered when a record ends up in the wrong place.
Our marketing stack is Marketo, Marketo Measure, and Salesforce, with Looker for reporting. AI is part of how this team works day to day, and we want someone who already works that way.
Key R esponsibilities
Build and QA email programs, nurtures, forms, and campaign programs in Marketo end to end
Own Marketo administration: program architecture, smart campaigns, operational programs, templates, and forms
Maintain program templates, naming conventions, and folder structure so builds stay consistent and reportable as volume grows
Execute list imports and audience builds, including the segmentation and source tagging decisions that go with them
Own database health: deduplication, normalization, suppression lists, consent management, and deliverability
Monitor and resolve sync issues between Marketo and Salesforce, and own Salesforce campaign setup for marketing programs
Help implement and maintain our lead scoring and lifecycle logic across both systems
Build campaign and program performance reporting in Salesforce and Looker
Support our attribution and Marketo Measure work
Manage the request queue against agreed SLAs across competing priorities
About You
You do not need to have used every tool in our stack. Here is what matters.
2+ years in marketing operations with hands on Marketo ownership. You have been the Marketo person somewhere, not someone who submitted requests to one
Working knowledge of Salesforce campaigns, lead and contact objects, and how marketing data moves between the two systems
Can take a request, decide how to build it, and ship it with confidence
Notices when a list, a report, or a sync looks wrong, and goes and finds out why
Uses AI as part of how you work. You reach for it to speed up builds, debug logic, write documentation, and work through problems, and you are curious about where else it can help
Writes clearly, and documents what was built and why
How We Work
Requests arrive as a description of what someone wants sent. The useful question is usually what they are trying to achieve, and the best people here ask it before building
You will own your work from the brief through to the send, including the parts nobody is checking
Nobody will tell you how to use the stack better. We want someone who finds the improvement and then shows the rest of us
We are a small team with a wide range of backgrounds, and we want people who make that easy to be part of
Nice to Haves
Marketo Certified Expert
Marketo Measure, or a comparable attribution platform
Looker or a comparable BI tool
Experience supporting more than one business line or audience segment
B2B SaaS, fintech, accounting software, or professional services background
About Pilot
Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use.…