About Pinehurst
For more than a century, Pinehurst Resort has stood as the Cradle of American Golf, defined by championship tradition, Southern hospitality, and timeless charm. Over the past two decades, Pinehurst has embraced both preservation and progress - restoring No. 2 to Donald Ross’s original vision, pioneering back-to-back U.S. Open and U.S. Women’s Open Championships, and becoming the USGA’s first-ever Anchor Site. Pinehurst continues to evolve through new golf experiences, expanded hospitality offerings, destination dining, retail, partnerships, and immersive guest experiences. Our vision is to become the most trusted and admired golf and hospitality destination.
SUMMARY:
Reporting to the Director of Retail, the Assistant Director of Retail Operations is responsible for leading the day-to-day operations of the Retail Department, with a primary focus on team leadership, operational excellence, and delivering an exceptional guest experience. This role provides hands-on leadership to our frontline retail teams, establishing clear expectations, driving accountability, and developing talent through ongoing coaching and training. Working closely with Retail and Golf Operations leadership, this position will strengthen service standards, support merchandising and buying initiatives, and ensure consistent execution across all retail locations.
Who You Are
You are a dynamic, hands-on retail leader with a passion for hospitality, operational excellence, and developing people. You understand that a world-class retail experience is built on a foundation of strong leadership, consistent execution, and an unwavering commitment to exceptional guest service.
You thrive in a fast-paced, high-volume environment and know how to lead large teams with clear expectations, accountability, and a genuine commitment to their success. You are equally comfortable coaching a team member on the sales floor, analyzing operational performance, and developing strategies to improve the guest experience.
You lead by example, take ownership of results, and believe that investing in people is the most effective way to elevate performance.
What You'll Do
Help lead Retail Operations: Oversee daily operations of the Main Golf Shop, Hotel Retail outlets, and all Satellite Shops, ensuring operational excellence, efficiency, and consistent execution of standards.
Develop and Lead People building a culture of accountability, teamwork, and high performance.
Champion Hospitality: Deliver Pinehurst's world-class service standards through visible leadership, employee engagement, and an unwavering commitment to the guest experience.
Drive Sales Performance: Establish sales goals, monitor key performance indicators, and lead training initiatives that strengthen service and selling effectiveness.
Manage Staffing and Productivity: Align scheduling and labor resources with business demand while maintaining service standards and financial discipline.
Ensure Operational Accountability: Oversee inventory procedures, point-of-sale systems, internal controls, and consistent execution of retail operating standards.
Strengthen Financial Performance: Partner with the Director of Retail on budgeting, expense management, and opportunities to improve profitability.
Collaborate Across Departments: Work closely with Golf Operations, Hotel Operations, Finance, and Human Resources to support seamless resort operations.
Execute Strategic Priorities: Partner with the Director of Retail to implement departmental initiatives, improve processes, and elevate overall retail performance through employee engagement actions.
EDUCATION and/or EXPERIENCE:
A bachelor's degree and a minimum of five years of progressive retail operations experience, preferably in a high-volume retail, hospitality, resort, or luxury service environment. An equivalent combination of education and experience will be considered.
SUPERVISORY RESPONSIBILITIES:
This position will manage up to 50 retail employees.…