About Piston
Piston (PistonPay) is a payments company, starting by changing how trucking fleets pay for fuel. We run a cardless, closed-loop payments network that connects fleets directly with fuel retailers. Fleets get a more secure alternative to legacy fuel cards plus access to fuel discounts, and fuel merchants get more predictable sales.
We were founded by logistics industry veterans and are a Series A company. In September 2026 we raised a $15M Series A led by FPV Ventures, with Spark Capital and Pear VC participating, the same firms that backed companies like Anthropic, Dropbox, DoorDash and Canva. Piston is accepted at more than 2,000 fuel stations across 48 states, and our point-of-sale integrations reach systems that cover more than 95% of U.S. merchant fuel sites.
We're building the financial backbone for the trucks and fleets that move the economy, and we're just getting started.
Role Overview
We are looking for a Brand & Product Designer to build and scale Piston's visual identity across every marketing channel, and to carry that brand into the product our customers use every day. This is a full-time, mid-level individual contributor role on our Marketing team, reporting to the Head of Marketing and based in our Cupertino, California office five days a week.
About 80% of your time will go to brand and marketing design: brand identity, campaign creative, the marketing website, design systems and performance-driven creative testing. About 20% will go to product UI/UX design, working with Product and Engineering on the screens and flows that fleet operators, drivers and fuel merchants use.
You will work directly with the Head of Marketing to develop a distinctive, scalable brand, create high-impact marketing assets, and keep improving creative performance through testing and experimentation. You will also partner with Product so that the brand, the website and the product feel like one experience.
Key Responsibilities
1. Brand Identity & Visual Design
Drive the development and evolution of the brand's visual identity, working closely with the Head of Marketing.
Design and refine logos, typography, color palettes, iconography, imagery and graphic elements.
Translate brand strategy and creative direction into a cohesive visual language.
Develop visual concepts that communicate trust, innovation and differentiation.
Build a flexible identity that scales across audiences, channels, the product and future markets.
Create and maintain comprehensive brand guidelines.
Ensure visual consistency across all customer-facing materials, in marketing and in the product.
2. Creative Strategy & Execution
Own creative design across paid media, organic social, email, landing pages, presentations, events and marketing campaigns.
Develop compelling visual concepts and campaign creative.
Translate messaging and value propositions into effective visual communication.
Design creative variations for different audiences, channels and campaign objectives.
Establish creative standards that balance quality, consistency and performance.
Manage creative projects from initial concept through final production.
Collaborate with Marketing on creative direction, campaign execution and optimization.
3. Creative Testing & Optimization
Develop and run structured creative testing programs.
Design A/B test variations across imagery, messaging presentation, layouts, calls to action and creative concepts.
Partner with Marketing to analyze campaign performance and conversion data.
Identify creative elements that improve engagement and conversion rates.
Apply quantitative and qualitative insights to design decisions.
Document experiment results and build learnings into future creative.
Keep improving creative effectiveness while maintaining brand consistency.
4. Website Design & CRO
Support the visual design and ongoing optimization of the marketing website.
Design landing pages, page layouts, visual components and conversion-focused assets.
Apply CRO…