Company and Vision
PlanetArt’s vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of life events.
The company’s brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading SimplytoImpress card and stationery site, as well as Personal Creations, CafePress and ISeeMe! Visit www.planetart.com to learn more about our brands.
We have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego CA, Woodridge IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe.
Job Overview
We are seeking a strategic, creative, and results-driven Content Director to lead the creative engine behind our paid social advertising across the portfolio, with a primary focus on Meta and TikTok. This leader will own the creative process from concept through final execution, ensuring content is built to drive customer acquisition and measured against CAC and ROAS. The role will lead our two Art Directors and, ultimately, our Creative Strategist, while also managing external creative and media agencies and ensuring they are aligned with our brand and performance goals. The ideal candidate brings deep e-commerce and performance marketing experience, a strong understanding of what makes creative perform in paid social, and the ability to use data and consumer insights to continually improve results. This person should be able to balance creative instincts with analytical rigor, clearly articulate the rationale behind creative decisions, and turn performance insights into a stronger creative strategy. Experience using AI to develop, test, and scale creative is a strong plus. This is an opportunity for a hands-on creative leader who can build a high-performing content function and help scale our brands through innovative, effective paid social creative.
PLEASE NOTE: Candidates must be local to or willing to relocate to the Calabasas area as we operate on a hybrid work model (3 days onsite, 2 remote)
What You’ll Do
Key Responsibilities
Creative Development & Oversight
Lead the conceptualization and execution of high-impact digital ad creatives across Facebook, Instagram, and other platforms
Establish and maintain creative guidelines that align with brand identity while optimizing for performance
Leverage the company’s proprietary AI ad producing platform for campaign development
Review and approve all ad creative before publication to ensure quality and effectiveness
Develop a consistent visual language that strengthens brand recognition while driving conversions
Performance Optimization
Analyze creative performance data to identify patterns and opportunities for improvement
A/B test creative elements (images, videos, copy, CTAs) to determine highest-converting combinations
Collaborate with the performance marketing team to optimize creative based on ROAS metrics
Develop creative that addresses specific funnel stages and customer pain points
Strategic Leadership
Translate business objectives and customer insights into compelling creative strategies
Stay current on platform-specific best practices and creative formats
Develop a content calendar aligned with seasonal trends and promotional campaigns
Balance short-term conversion goals with long-term brand building
Team Coordination
Work with product teams to understand features and benefits of our websites and apps and to select winning offers to promote
Collaborate with copywriters, designers, and media buyers to ensure cohesive campaigns
Provide clear creative briefs and constructive feedback to internal/external creative teams
Work with data analysts to understand customer behaviors that inform creative decisions
Educate broader marketing team on creative…