Count on us. Our "we-care" culture is more than just a motto; it's a promise. From day one, we prioritize your growth, well-being, and success. You can count on us to support your career journey and help you achieve your professional goals. Join us.
Count on us. Our "we-care" culture is more than just a motto; it's a promise. From day one, we prioritize your growth, well-being, and success. You can count on us to support your career journey and help you achieve your professional goals. Join us.
The Senior Marketing Strategist will lead buyer-focused growth strategy and issues-based campaign activation for the firm’s management consulting business, with primary responsibility for Cybersecurity and Transaction Advisory Services. This role is part of our Go to Market team within the Marketing Department. It is a highly collaborative role, leveraging the full capabilities of the firm, including a leading marketing ecosystem and alliance relationships. In addition to working with marketing colleagues on industry, service and cross-functional teams, you’ll work within a matrix organization, collaborating with firm leadership and internal stakeholders to launch a variety of experiential, content, and digital tactics and campaigns and measure impact across the market.
Your role.
Your work will include, but not be limited to:
Conceive, develop and execute practice area marketing strategy in alignment with Management Consulting and Industry growth goals, client needs, and services focus
Create and execute multi-channel, issue-based marketing campaigns and sales enablement programs that effectively build brand relevance, advance relationships with target audiences, and drive demand.
Serve as a strategic advisor for the business, cultivating relationships with internal constituents while effectively using research, data, and marketing expertise to demonstrate knowledge of the business.
Proactively demonstrate subject matter expertise, providing new ideas, a point of view, and consultation regarding marketing effectiveness and impact.
Plan, manage, and execute an effective content marketing strategy that positions the firm's unique point of view on relevant business and industry issues. Utilize SEO and AEO tools along with market research to inform content.
Demonstrate strong storytelling skills, both written and verbal.
Track marketing program effectiveness and return on investment, generate insights, and offer actionable ideas to increase impact.
Foster relationships with fellow marketing colleagues as well as external partners and vendors to activate new marketing and sales enablement programs.
Utilize the full suite of available marketing technology to drive decision quality, marketing and sales effectiveness.
Cultivate and maintain relationships with key associations and strategic partners, including ownership of national sponsorships where relevant. Partner with special events and sponsorships team as needed, to effectively and efficiently deliver successful events.
Understands line-of-business strategies and how they intersect with industry issues and go-to-market plans.
Contribute to the professional growth of the strategist(s) and coordinator(s) that support you.
The qualifications:
Bachelor's degree in marketing or related field required.
Minimum of 5 years relevant marketing experience required; experience in professional services preferred.
Demonstrated knowledge of business-to-business marketing, marketing technology, content strategy and communications.
Strong listening, interpersonal, and decision-making skills. Able to confidently present complex ideas and provide alternative solutions to executive stakeholders.
Comfortable with light – moderate data analysis and identifying insights
Campaign and multi-channel experience; paid media, email, organic, etc.
Exceptional project management skills.
Experience with project management software, a CRM system, and SEO/AEO tools
Work in-office 3 days/week - ideally T/W/Th
What makes…