ABOUT PLTFRM
PLTFRM is an industry-leading, tech-enabled omnichannel commerce growth partner helping consumer brands win wherever people shop. Through specialized teams and connected capabilities across sales, retail execution, e-commerce, media, analytics and supply chain, all powered by proprietary data and AI, we help emerging and established brands expand distribution, scale smarter and accelerate growth. Our technology turns retail and consumer signals into faster decisions and sharper execution, so our partners can move at the speed of today's shopper.
Founded in 2005, more than 700 PLTFRM employees support over 800 brand partners across digital, mass, club, natural and conventional retail channels, including Amazon, Walmart, Target, Best Buy, Costco, Whole Foods Market, TikTok Shop and other leading retailers and marketplaces. Together, we influence more than $12 billion in annual retail sales across categories ranging from food and wellness to pet, electronics and general merchandise.
Built on authentic relationships, progressive thinking and undeniable execution, PLTFRM is a place for people with an entrepreneurial spirit who are hungry to win and driven to add value. The people who thrive here are team-oriented problem solvers who care deeply about their work, their clients and one another. We give talented people the opportunity to take ownership, build meaningful partnerships and help great brands reach more consumers.
If you set a high bar for yourself and then look for ways to clear it, you'll fit right in. We're looking for ambitious, self-motivated people who want their work to make a visible impact and who are ready to grow as fast as the brands we serve.
ABOUT THE ROLE
We are looking for an Amazon Advertising Specialist who will be responsible for driving advertising performance and growth across a portfolio of brands on Amazon. This is a hands-on, client-facing position focused on building, managing and optimizing campaigns, analyzing performance data, and identifying opportunities to improve results. The role owns day-to-day advertising execution, including campaign strategy, keyword targeting, bidding, budget management and ongoing optimization, while partnering closely with clients to communicate performance and recommendations. Success requires balancing the details of campaign execution with a broader understanding of each brand’s business goals to deliver measurable, sustainable growth.
WHAT YOU’LL OWN
Own Amazon advertising strategy and execution for a book of client accounts across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
Build, structure, and optimize Sponsored Ads campaigns, including keyword and ASIN targeting, search term harvesting and negation, bid and budget management, and placement adjustments.
Plan, launch, and manage Amazon DSP campaigns across the funnel, including audience strategy, prospecting and retargeting, and inventory selection.
Use Amazon Marketing Cloud (AMC) to answer questions the ad consoles can’t, such as path to conversion, new-to-brand, reach and frequency, and Sponsored Ads/DSP overlap, and turn those insights into audiences and optimizations.
Monitor account performance daily against client KPIs (e.g., ROAS, ACoS, TACoS, CPA, new-to-brand, total sales growth) and act quickly on what you find.
Own the advertising relationship on client calls: lead regular performance discussions, present recommendations, and set clear expectations on what media can deliver.
Build and present quarterly business reviews, forecasts, and budget recommendations for each account in your book.
Recommend budget allocation across Sponsored Ads and DSP based on performance data and client goals.
Break down performance by meaningful segments (e.g., branded vs. non-branded, product line, new-to-brand) to find where spend is working and where it isn’t.
Design and run structured tests on bidding, placements, targeting, and creative, and document the results for the…