Location: Pinch A Penny Administration; 6385 150th Ave N. Clearwater, FL 33760
*This is an On-site role in Clearwater, FL*
You want Benefits? You’ve got it! Our generous benefits package includes:
Medical, Dental, Vision, and Prescription Drug coverage with Flexible Spending Accounts and Wellness Programs
401 (k) with generous company match
Eligible for Paid Time Off and 8 paid holidays (NOTE: PTO increases with tenure!)
100% employer paid Life Insurance and Long-Term Disability Insurance
Paid Parental Leave
Fully Funded Tuition Education Programs
Employee Stock Purchase Plan
Excellent career advancement and training opportunities to support your career growth
Employee Discounts and much more!
What to Expect?
The Senior Manager, Digital Marketing serves as the internal owner of Pinch A Penny's digital marketing ecosystem, orchestrating strategy, agency partners, platforms, internal teams, and franchise stakeholders to drive measurable retail store traffic, generate qualified service leads, and support franchise development by attracting prospective owners. This role oversees national and local digital marketing initiatives across SEO, local search optimization, paid media, email marketing, social media, website content, and analytics to maximize customer acquisition and business growth.
On a daily basis our Senior Manager, Digital Marketing Pinch-A-Penny:
Digital Marketing Strategy & Execution
Develop and execute an integrated digital marketing strategy that increases brand awareness, drives retail traffic, generates pool service leads, and supports franchise development.
Manage national and local digital marketing initiatives that help franchisees acquire new customers while strengthening the Pinch A Penny brand.
Serve as the internal owner of the digital marketing ecosystem, ensuring agency partners, platforms, and internal teams operate against clearly defined roles, shared priorities, and measurable business outcomes.
Establish campaign objectives, budgets, KPIs, and performance benchmarks across all digital channels.
Identify new digital opportunities, technologies, and emerging marketing trends to improve customer acquisition and engagement.
Local Marketing & SEO
Oversee local SEO strategies that improve visibility for franchise locations in organic search and local search results.
Oversee Google Business Profile optimization, location pages, online directory management, local listings, and reputation management to maximize local search performance.
Develop scalable local digital marketing standards, playbooks, reporting, and programs that enable franchisees to improve customer acquisition while maintaining brand consistency. Partner with franchisees and field Operations to drive adoption and execution.Optimize website content and local landing pages to improve search rankings and conversion rates.
Monitor local search performance and recommend ongoing improvements, including evaluation of pilot programs before systemwide rollout.
Paid Media & Lead Generation
Own paid media strategy, agency performance, budget allocation, audience strategy, testing, creative optimization, and measurement across Google Search, Performance Max, Local Services Ads, Display, YouTube, Meta, paid social, and retargeting.
Develop customer acquisition strategies that generate qualified retail customers, service leads, and franchise inquiries.
Manage agency relationships and media budgets to maximize return on advertising spend (ROAS) and cost efficiency, while challenging channel-level performance against downstream business outcomes.
Email, CRM & Social Media
Partner with the Brand Marketing team to execute integrated digital campaigns across email, social media, and website channels.
Own the strategy and execution roadmap for lifecycle email marketing that support customer acquisition, retention, promotions, service reminders, and loyalty initiatives.
Support organic social media strategy by aligning content with seasonal campaigns,…