Ready to make a real impact on global health and wellness care?
Practice Better is an all-in-one platform helping health and wellness practitioners run their businesses, care for their clients, and scale their impact. Founded by practitioners in 2016, we’re now the leading EHR and practice management platform in the wellness industry, trusted by tens of thousands of practitioners across 70+ countries.
In 2023, we expanded our whole-practice care offering through the acquisition of That Clean Life, bringing nutrition planning into our platform.
We’re a remote-first team headquartered in Toronto, made up of curious, driven, and empathetic people building tools that help practitioners create sustainable, independent practices; and do the most meaningful work of their careers. While most of our work happens remotely, we come together regularly for off-sites and team events to stay connected and build together.
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We've become aware of fraudulent messages impersonating Practice Better's recruitment team.
Please note:
Practice Better will never ask for payment, banking details, or personal financial information at any stage of the hiring process
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If something feels off, trust your instincts. Verify any suspicious outreach by contacting us directly at careers@practicebetter.io before taking any action.
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Position Summary
We are looking for an Account Executive to join our growing team.
In this role, you'll own the full sales cycle, from creating opportunities through outbound prospecting to leading discovery, delivering tailored demos, and closing new business. You'll work with wellness practitioners, clinic owners, and growing health teams to understand how they operate, where they want to go, and how Practice Better can help them get there.
This is a consultative, outbound-led SaaS sales role. You'll balance proactive pipeline generation with high-intent inbound and product-led opportunities, manage multiple conversations and buying stakeholders, and maintain a disciplined approach to pipeline health, forecasting, and customer handoffs.
You'll join a collaborative team with an established foundation, a growing set of playbooks and processes, and plenty of opportunity to influence how we scale. We're looking for someone who brings the discipline to execute, the curiosity to understand our customers, and the initiative to make a good sales motion even better.
Bonus points if you've sold into health, wellness, or practitioner-led businesses; have experience in product-led or sales-assisted SaaS motions; or have built prospecting sequences and outreach approaches from scratch rather than inheriting them.
This role is right for you if:
You're energized by outbound prospecting and take pride in creating quality conversations from scratch.
You're a curious, consultative seller who wants to understand the business behind the buying decision.
You can balance pipeline creation with moving active opportunities forward.
You enjoy working toward ambitious goals and take ownership of your results.
You like collaborating with a team, sharing what's working, and continuously improving how you sell.
You thrive in an environment where expectations are clear, but there's still room to challenge assumptions and make things better.
This role is probably not right for you if:
You prefer an inbound-only role where opportunities are consistently handed to you.
You need a fully documented playbook and established processes for every situation.
You prefer high-ACV, long-cycle enterprise sales over a faster-moving SMB and mid-market motion.
You're more comfortable managing existing accounts than generating new business.
You view CRM…