Hey!
Imagine amateur football finally had the platform it deserves. Every weekend, millions of people write their own personal football stories – on pitches, in clubs and on the sidelines. We believe this passion deserves a digital home too. That's exactly what we're building every single day.
tl;dr
We’re looking for someone to take social content from idea to execution - creating, editing and publishing content that brings our brand to life.
Main information
Start: Immediately
Location: Cologne or London
Workload: Full-time
Area of responsibility: Marketing & Brand
Is this a match?
The most important basics – so we both know if it could work. Location: You can see yourself in our offices in Cologne or London – and are able to come in at least 2–3 days a week
Experience: You have a creative background of 3–5 years and feel confident in the role.
Languages: You speak English fluently – German is a big plus.
You know football: Amateur football isn't new to you – you've played yourself, are a club member or a fan with a real feel for what happens on and off the pitch.
Startup spirit: You'd rather shape things than just tick boxes – even when that means figuring stuff out without a finished roadmap.
What you'll do - your playing field
This is how you move our mission forward every day.
Daily Business
You design, edit and produce social-first content (Reels, TikToks, visuals) on a daily basis - from the initial idea through to the final cut and publication.
Brand Development
Strengthen and evolve our brand identity across visuals, tone of voice, and storytelling
Create a repeatable brand system (guidelines, templates, creative principles) that scales across channels and markets
Build recognisable content “IP” (recurring formats/series) that audiences come back for
Social (Organic + Paid)
Own the content roadmap and publishing rhythm across key social channels
Produce and/or direct social-first assets (video, static, short-form series) with strong packaging (hooks, captions, edits)
Partner with growth/paid teams to develop high-performing creatives and iterate through testing cycles
Turn performance insights into creative decisions (what to double down on, what to stop, what to test next)
Collaborations & Community
Develop collaboration concepts with creators, communities, and local partners
Build lightweight partner toolkits (assets, briefs, formats) that make it easy for others to co-create and share
Identify scalable “distribution levers” that expand reach without diluting brand
What you bring to the team
We're not looking for a perfect CV. But you should recognise yourself in these points.
Brand Building: You’ve demonstrated the ability to build brands through content, not just campaigns.
Visual Taste: You have excellent visual taste and strong execution skills (design, editing; motion basics are helpful).
Motion Basics: Motion design / animation fundamentals (template-based, fast and scalable)
Creative Strategy: You bring strong skills in positioning, format development, channel thinking and distribution.
Data Literacy: You feel comfortable working with data and understand core social and paid creative performance metrics.
Hands-on Mentality: You move fast, are execution-focused and can ship work while raising the creative bar.
Copywriting: You write strong hooks, captions and series framing.
Editing: You craft short-form storytelling with a clear narrative flow.
Production: You handle creator briefing and direction for efficient content production.
Design: You develop social-first design and packaging (format setup, thumbnails/title cards, recognizability).
Performance Mindset: You work test-driven, iterate quickly and apply insights to improve creative output.
Good to know
We want you to know what this role really looks like from day one.
We are looking for more than a traditional social media manager, but rather a social brand designer who can bring our brand to life visually.
Your focus: design, content & execution.
You…