Company Overview: For almost 30 years, PrestigePEO has partnered with brokers and business owners to deliver comprehensive workforce solutions that simplify HR, control costs, and support employee success.
As a full-service Professional Employer Organization (PEO), we provide integrated HR services, employee benefits, payroll administration, workers' compensation, compliance guidance, retirement solutions, and advanced HR technology through our co-employment model. This approach gives businesses access to large group purchasing power, experienced HR expertise, and scalable infrastructure typically reserved for larger organizations.
Working alongside broker partners, PrestigePEO helps businesses build stronger teams, remain compliant in complex regulatory environments, and focus on sustainable growth.
Position Description:
Senior Marketing Automation and Content Specialist owns PrestigePEO's email marketing and marketing automation program from strategy through execution, and creates the content and communications that power it. Working in Salesforce Marketing Cloud Account Engagement (formerly Pardot) and Salesforce CRM, this role builds and optimizes the nurture programs, campaigns, and lead management processes that engage brokers, clients, and prospects and move them through the funnel. The ideal candidate is equal parts platform expert and skilled writer: someone who can build an Engagement Studio program, diagnose a CRM sync issue, and write a compelling broker newsletter or client compliance update in the same week. This role also serves as the Marketing team's primary Salesforce resource, supporting configuration, process automation, reporting, and user adoption. This is a hybrid position based in our Melville, NY office and is open to local candidates only. MANDATORY REQUIREMENT: Candidates must have at least 3 years of hands-on experience building and managing marketing automation in Salesforce Marketing Cloud Account Engagement (formerly Pardot) . Experience with other marketing automation or email platforms, such as HubSpot, Marketo, Mailchimp, or Constant Contact, does not substitute for this requirement. Applications that do not clearly demonstrate Account Engagement experience will not be considered.
Essential Duties and Responsibilities: Email Marketing & Automation
Own the strategy, build, and execution of email marketing and automation programs in Salesforce Marketing Cloud Account Engagement (formerly Pardot), including Engagement Studio programs, automation rules, completion actions, and dynamic lists.
Design lead nurturing, onboarding, re-engagement, and drip programs tailored to broker partners, prospects, and existing clients that move leads through the funnel.
Build and maintain responsive email templates, landing pages, forms, and form handlers, applying personalization, dynamic content, and merge fields to increase engagement.
Partner with Sales leadership to define and regularly refine lead scoring and grading models, lifecycle stages, and lead assignment rules, ensuring a clean, timely handoff of marketing-qualified leads.
Maintain segmented lists and prospect data in Account Engagement and Salesforce, ensuring accurate targeting and compliance with CAN-SPAM, applicable state privacy laws, and other regulations as applicable.
Protect deliverability and sender reputation by managing email authentication (SPF, DKIM, DMARC), list hygiene, bounce and unsubscribe handling, and mailbox-provider bulk sender requirements.
Manage the Account Engagement–Salesforce connector and campaign structure (Salesforce campaigns, connected campaigns, and campaign influence) so that marketing activity is accurately reflected in the CRM.
Develop and maintain an email marketing calendar to ensure timely execution of campaigns that support broader marketing strategies.
Content & Communications Development
Write, edit, and proofread marketing content, including email copy, newsletters, blog posts, landing pages, case studies,…