Note: We are only open to Individuals who reside in India for this position.
About the Role:
We are seeking a hands-on, data-driven, and tech-forward Senior ABM Manager to build our account-based marketing function from the ground up. In this role, you will own ABM strategy and execution for two equally prioritized segments, Large Property Managers and Hotels, across our global markets, with a dedicated budget and the autonomy to shape how ABM works at PriceLabs.
We are looking for a candidate who thrives on building from scratch and can operate with a high degree of ownership. The ideal candidate runs campaigns themselves, makes confident budget decisions based on performance, and actively leverages AI tools and automated workflows to scale account-based programs efficiently.
Responsibilities:
ABM Strategy & Account Selection: Define ideal customer profiles for Large PMs and Hotels, build account tiering (1:1, 1:few, 1:many), prioritize markets, and design journeys from first touch to free plan sign-up.
Account Intelligence: Set selection criteria, then build, enrich, and maintain target account and contact lists across segments and markets.
Campaign Execution: Build, launch, and optimize ABM campaigns hands-on across LinkedIn, Meta, Google, and programmatic, from audience setup and creative briefs to bidding and budget pacing.
Outbound & Direct Plays: Write and run account-based email sequences, and execute gifting and direct mail programs for top-tier accounts.
Budget Ownership: Plan and manage a dedicated ABM budget, allocating spend across segments, markets, and channels based on performance.
ABM Tech Stack: Select and implement enrichment, intent, and orchestration tools, and configure account structure and scoring in the CRM.
Stakeholder Collaboration: Partner with Product Marketing on segment and market messaging, and with Sales & RevOps on engagement signals, handover criteria, and account reviews.
Performance & Reporting: Track and report pipeline sourced, measured as free plan sign-ups from target accounts, alongside account coverage, engagement, and cost per sign-up.
AI & Workflow Automation: Use AI and automation to accelerate account research, list enrichment, personalization, and reporting.
Requirements
About You :
Experience: 4+ years in B2B SaaS marketing, including at least 2 years running ABM programs hands-on.
Building from Zero: Proven experience launching an ABM function or significantly scaling an early-stage program.
Paid Channel Execution: Direct campaign management experience in LinkedIn Campaign Manager, Meta Ads, and Google Ads.
Budget Management: Track record owning a paid media budget and making clear allocation and efficiency decisions.
Data & Tooling: Working knowledge of CRM platforms (Salesforce, HubSpot, or Zoho) and enrichment or intent tools (Clay, 6sense, Demandbase, Apollo, or similar).
Multi-Market Experience: Experience running programs across multiple regions and buyer types.
Analytical Mindset: Comfortable building KPI frameworks, analysing funnel performance, and defending attribution with Sales leadership.
AI & Automation Proficiency: Moderate to advanced hands-on experience using generative AI and automation tools to streamline workflows.
Education: Bachelor's degree in Marketing, Business, or a related field.
Good to Have:
Familiarity with the hospitality, travel tech, or Short-Term Rental (STR) industries.
Experience marketing to enterprise and mid-market buying committees in parallel.
Additional languages relevant to our global markets.
How to apply for this position?
Please fill out the form with the required details. If your profile is shortlisted, our team will reach out to you via email. If you don't find the emails in your inbox, please check your spam folder.
Benefits
About PriceLabs:
PriceLabs is a revenue management solution for the short-term rental and hospitality industry, founded in 2014 and headquartered in Chicago, IL. Our platform helps individual hosts and…