Job Summary
PRX is dedicated to the support of independent, mission-driven media through the development of predictable, sustainable revenue growth.
This role is responsible for business development of large-scale national podcast and broadcast campaigns to both direct marketers and digital ad agencies, achieving budgeted revenue growth and establishing meaningful client relationships/accounts. This is an outside sales position selling to new accounts and servicing established clients while educating prospects on the benefits of advertising on shows within the PRX/Radiotopia Portfolio.
Essential Duties and Responsibilities
Thorough understanding of the advertising and marketing universe, including digital, audio and programmatic tactics
A creative mind to develop unique campaigns focused on solving client needs; direct campaign activation and creative production processes
Strong problem-solving skills—identifies problems as an opportunity to develop business
Deliver outstanding customer service to advertisers and agency clients
Preparation of key data points for client meetings and in support of media and strategic recommendations; fielding client questions as is required throughout the sales cycle
Partner with Client Success Manager, Sales Operations, and other cross-functional teams, to manage campaign performance, identify & close incremental revenue opportunities and ensure client success
Review findings and recommendations to drive repeat business, grow renewal and new business and communicate findings to clients
Ability to develop new business and manage sales with a proven track record of exceeding goals
Requirements
Who You Are
A bachelor’s degree, preferably in Sales, Advertising, Marketing, or Business
A min of 4+ years’ experience in digital media, implementation planning and/or buying with strong industry knowledge and a desire to grow within the industry
You can translate client requests to make recommendations that meet business objectives
You can craft impactful sales rationale stories by using data and research
You thrive in a fast-paced, deadline and detailed oriented environment and have excellent verbal, written, and presentation skills
You are highly organized and focused multi-tasker with strong attention to detail who can work independently within a team focused organization
You have excellent dexterity in Excel and PowerPoint and have experience working within CRMs, programmatic platforms, ad servers and other digital media ad tech
Required Sales Skills
New Business — Conduct prospecting of potential new business by making face-to-face presentations and/or client conference calls/web meetings
Relationship Management — This involves cultivating the relationship to grow existing business as well as generate new business. Utilize CRM software system to track and document all sales activity
Analysis — Evaluate client needs and opportunities and develop solutions that leverage a portfolio of broadcast, podcast. Identify emerging trends and opportunities to develop competitive insight and maintain/enhance relevance
Presentation/Proposals — Ability to build comprehensive recommendations
Communication and Influence — Exceptional selling, presentation, negotiation and closing skills. Effectively communicate and influence internal and external stakeholders
Cross-Functional Collaboration — Experience successfully partnering with senior leadership and sales support teams to leverage internal expertise to need client needs and drive revenue
Travel — As needed for meeting with clients and industry events
Administrative/General Capabilities
Reporting — Prepare and submit sales and financial reports as directed
Processes/Systems — Follow PRX’s process and systems for monthly projections. Prepare sales projections, weekly reports, short/long term strategy, plan, and goals. Develop and process all correspondence and paperwork related to accounts
Market Information — Monitor market conditions, current industry information,…