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JOB DESCRIPTION AND POSITION REQUIREMENTS
Transportation Services, a unit within Auxiliary and Business Services, is seeking a creative and motivated Part-Time Social Media Assistant to help promote transportation-related programs and services across the Penn State community. This position will support communications and outreach efforts related to campus parking operations, event parking, campus transit, bike programs, fleet vehicle rentals, driver services, garage services, and campus and community ridesharing initiatives.
This is an in-person position based at Penn State's University Park campus. While the work schedule is flexible, the position requires regular on-campus presence and occasional evening and weekend work to support special events, outreach activities, and content creation opportunities.
Responsibilities
Reporting to the Marketing Communications Specialist, the Part-Time Social Media Assistant will:
Create, schedule, and publish content across social media platforms.
Capture photos and create short-form video content for social media channels.
Write engaging captions and social media copy that align with Penn State brand standards.
Assist with planning, maintaining, and implementing the department's social media content calendar.
Monitor social media channels, respond to comments and direct messages, and engage with followers.
Analyze social media metrics and recommend strategies to improve engagement and performance.
Conduct market research, trend analysis, and peer benchmarking.
Design print and digital marketing materials to support programs, services, and events.
Assist with organizing and distributing promotional materials.
Represent Transportation Services at outreach events and promotional activities, as needed.
Preferred Skills and Qualifications
Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Journalism, or a related field; or currently enrolled in one of these programs and available to work through at least the end of the Spring 2027 semester.
Creativity, attention to detail, and a collaborative approach.
Experience with graphic design and content creation tools, including Adobe Creative Cloud, Canva, and video editing platforms.
Understanding of current social media trends, emerging platforms, and digital content best practices.
Strong writing, editing, and proofreading skills.
Strong interpersonal and communication skills, with the ability to interact effectively with diverse audiences.
Ability to capture photo and video content in a variety of indoor and outdoor settings, including campus events and outreach activities.
Familiarity with Penn State brand standards and the ability to apply University and division brand elements effectively and creatively.
Ability to work independently and collaboratively within a team environment.
Strong organizational skills with the ability to manage multiple projects and meet deadlines.
Interest in transportation, mobility, sustainability, or community engagement is a plus.
Schedule
10-15 hours per week
In-person position located at University Park
Flexible work schedule that can accommodate class schedules and other commitments.
Occasional evening and weekend…