The Job
We are looking for a Creative Director Product to lead and shape the future of our product categories across some of the most relevant global A-brands in sport and fashion.
As a trusted long-term licensing partner, we have built global brand collaborations over decades — translating brand DNA into commercially successful, consumer-relevant products at scale. This role sits at the heart of that model: connecting brand vision, creative direction, and exceptional product execution.
You will define a clear product vision, inspire your team, and translate global brand strategies into standout category concepts — from technically advanced first-layer products (socks, bodywear & underwear) to high-impact fanwear collections linked to the world’s leading teams and assets.
Your Mission
• Define and drive a creative product strategy and long-term vision across all categories;
• Translate brand and company strategy into compelling product concepts and seasonal roadmaps;
• Bring brand DNA and storytelling to life through commercially relevant product design;
• Lead the development of technically strong, best-in-class first-layer products;
• Drive product execution at scale, delivering high-volume, commercially successful assortments;
• Ensure products deliver on best price–value ratio, balancing design, quality and cost;
• Anticipate and translate consumer needs and trends into relevant assortments;
• Ensure we are present where the consumer shops, delivering the right product for the right channel;
Fanwear (integrated scope):
• Lead the creation of fanwear collections for top-tier teams, translating partnerships into commercially successful products;
• Operate within a triangle partnership model (brand – team – stichd) to ensure strong alignment and execution;
• Drive fast, responsive product execution around key moments, turning speed into a differentiator ;
• Translate real-time consumer insights (e.g. trackside, DTC) into scalable products that meet fan expectations;
• Build focused assortments and capsule drops that drive engagement, conversion and sell-through.
Your Talent
You bring the creative vision, product instinct and commercial sharpness to shape collections that move at the speed of culture — and perform in the real world.
You have:
• 10+ years of experience in a senior creative or product leadership role within sport, fashion, lifestyle or a connected consumer goods environment;
• A proven track record of working with global brands, preferably within a licensing, partnership or brand-led product environment;
• Strong experience in building multi-year product visions and translating them into clear seasonal strategies, concepts and roadmaps;
• A deep understanding of technical product development, ideally within first-layer categories such as socks, bodywear and underwear;
• Experience creating high-volume, commercially successful product ranges that balance brand heat, consumer relevance, quality and price-value;
• The ability to lead creative direction from idea to execution — keeping the story strong, the product sharp and the business impact clear.
Core skills & mindset:
• Creative visionary with strong taste level and trend awareness;
• Strong ability to translate brand stories into commercially successful products;
• Execution-driven mindset — able to turn concepts into scalable, high-performing assortments;
• Deep understanding of price–value architecture and commercial decision-making;
• Ability to connect consumer insights and data to product creation;
• Strong capability to operate in complex partnership environments (brands, teams, stakeholders);
• Understanding of event-driven product cycles and fast go-to-market models;
• Entrepreneurial and ownership mindset;
• Strong collaborator and stakeholder manager, internally and externally;
• Inspiring leader who builds and empowers teams;
• Excellent communicator and…