SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.
Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION
Establish PUMA’s Global Experience Standard
Define the creative and production benchmark
Codify a Global Experience Playbook (creative, design, guest journey, hospitality, digital integration, sustainability, ROI measurement)
Introduce premiumization principles to elevate perception beyond price positioning
Drive Cultural Relevance
Build experiences that resonate across sport, music, youth culture, fashion and innovation
Integrate athlete, ambassador and collaborator storytelling
Ensure every experience ladders to Master Brand positioning
Ensure Commercial & Governance Rigor
Implement budget discipline and approval structures
Define KPI framework (earned media, cultural impact, brand lift, conversion where relevant)
Align with regional marketing and category business objectives
Global Experience Strategy & Architecture
Audit current global and regional event ecosystem
Define annual global events & experiences calendar
Develop tiered model Tier 1: Global Tentpoles
Tier 2: Regional Flagships
Tier 3: Cultural/Community Moments
Create experience design framework: Narrative architecture
Spatial design principles
Guest journey mapping
Content capture & amplification model
Digital and social integration
Establish global production standards and supplier governance.
Work closely across teams to support all events and experiences for the PUMA brand.
YOUR TALENT
10+ years of experience in global brand experiences, experiential marketing, events or brand activation, ideally within the sporting goods, lifestyle, fashion or consumer goods industry
University degree in Marketing, Communications, Event Management, Business Administration or a related discipline
Proven track record of developing global experience strategies, playbooks and scalable creative and production standards across markets and event formats
Strong understanding of sport, music, youth culture, fashion and innovation, with the ability to translate brand strategy and talent storytelling into culturally relevant, premium experiences
Extensive expertise in experience design, including narrative architecture, spatial concepts, guest journey mapping, hospitality, content amplification, and digital and social integration
Strong commercial and operational capabilities, including budget governance, KPI and ROI measurement, supplier management and complex global production
Excellent leadership, stakeholder management and communication skills, with the ability to influence and align regional marketing, category and cross-functional teams in a global matrix organization
Strategic, creative and highly organized, with a collaborative, solution-driven mindset, fluency in English and willingness to travel internationally
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in…