SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.
Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION
Drive PUMA’s global social media presence within the assigned field of play, translating strategic priorities into impactful channel plans and activations
Lead complex social media projects and workstreams, coordinating contributors and providing functional guidance within the team
Connect the global social media strategy with local market needs across Europe and recommend practical, audience-relevant approaches
Optimize channel processes, content workflows and ways of working to improve quality, speed and efficiency
Plan and monitor budgets for assigned projects and responsibilities, ensuring effective allocation and transparent follow-up
Plan and implement owned and shared social media and influencer campaigns that strengthen engagement and brand heat, in close collaboration with Media, Influencer and category teams
Steer agency deliverables, content calendars and product or event rollouts, ensuring alignment with briefs, timelines and brand standards
Develop clear briefings for social media campaigns and content productions, guiding internal and external partners through execution
Enable engaging and innovative content creation for Instagram and relevant partner channels
Define, execute and track seeding campaigns to increase organic awareness and support campaign objectives
Track and analyze social media and content KPIs, translate insights into recommendations and proactively share results with relevant stakeholders
Develop social media activations as part of integrated 360° marketing campaigns and the full marketing funnel, reflecting cross-functional needs and supporting sell-through
Build strong stakeholder relationships and represent the social media function confidently within the assigned area of responsibility
Understand business priorities within the assigned field of play or category, challenge assumptions constructively and prioritize initiatives by impact, importance and urgency.
YOUR TALENT
Degree in Marketing, Communications, Digital Media or a related field, with approximately 8–10 years of relevant professional experience in social media, ideally within a consumer, sport or lifestyle brand environment
Strong specialist expertise in social media strategy, channel management, content planning, owned and shared ecosystems, influencer activations and integrated campaign execution
Proven ability to lead complex projects and functional workstreams with a high degree of autonomy; experience providing disciplinary leadership for a small team is an advantage
Sound understanding of global-to-local frameworks and the ability to translate business priorities into clear, actionable and market-relevant recommendations
Strong analytical capability, including budget oversight, KPI tracking, performance reporting and the ability to derive practical optimization measures
Demonstrated experience briefing, steering and evaluating agencies, production partners and cross-functional contributors
Confident communicator with the ability to independently represent an area of expertise, influence stakeholders and collaborate effectively across functions, markets and seniority levels
Structured, solution-oriented approach to complex challenges, with sound judgment and the ability to make recommendations that support immediate organizational priorities
Passion for innovation, current social media trends and continuous improvement, combined with a willingness to mentor colleagues and share specialist knowledge.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual…