ABOUT PURPOSE
We are Purpose, the global social impact agency.
We use creative storytelling and campaigns to shift narratives, spark movements and drive change. Partnering with philanthropies, brands and NGOs to inspire people to reimagine the world, and to harness their power to make it happen.
Our movement-building, culture-changing, participatory projects have delivered real impact with our world leading partners since 2009. And as we’ve grown, our connections around the world have grown too. Yet we’ve never lost sight of what matters, collaborating with underrepresented audiences, impacted communities and unexpected allies, to tackle tomorrow’s biggest problems today.
Purpose specializes in; strategy, creative, campaigns, and impact measurement and learning - across the social impact space.
We focus on six issue areas we believe are key to our collective future: environment and climate, equity, childhood and youth, democracy and human rights, mis- and disinformation, public health. Join the team that makes all this work!
About the Role
We are seeking a Strategist with experience in climate issues (particularly on forest, indigenous communities, and climate) for a contractor position to support a Purpose strategy and research projects. Purpose is leading a six-month landscape mapping and co-design phase to build a locally owned blueprint for a Papua-driven communications hub focused on forests, people, and climate. The project centers Papuan journalists, storytellers, communities, CSOs, and trusted local leaders in shaping a shared narrative infrastructure — one designed to redistribute narrative power to the communities most affected by deforestation and climate change. The mapping phase will investigate the existing media ecosystem, trusted messenger networks, narrative gaps, structural constraints, and connections to national/international policy processes (including FOLU Net Sink 2030 and the Indigenous Peoples Bill).
The Strategist will lead the design and execution of the narrative and audience strategy components of the mapping phase, translating ecosystem research and stakeholder consultation into a coherent, evidence-based strategic direction for the proposed communications hub. They will report to the Project Lead and work closely with the Field Researcher and Coordinator. This is a hands-on strategy role that requires synthesizing qualitative and quantitative inputs — desk research, social listening, interviews, and participatory workshops — into clear, actionable recommendations, while working closely with Papua-based partners to ensure findings reflect lived reality rather than external assumption.
Report to: Associate Director of Strategy (Project Lead)
Engagement type: Part Time Fixed Term Contract
Working hours: 24 hours per week
Duration: November 2026 - March 2027]
Preferred location: Indonesia
Working conditions: Remote, with flexibility for time zones and some travel
Desired Start Date: October 2026
Key responsibilities
Audience and narrative strategy : Lead analysis of key audience segments (urban Indonesian publics, national policymakers, international audiences) — their values, information habits, and trust networks — and translate this into a narrative strategy that identifies which frames, formats, and messengers are most likely to move each audience.
Landscape mapping : Work with the research team to synthesize findings from desk research, social listening, and stakeholder interviews into a coherent view of the Papua media and information ecosystem, identifying gaps in production, distribution, and reach.
Trusted messenger strategy : Contribute to development of the trusted messenger taxonomy, applying narrative and audience expertise to assess fit between messenger audiences and forest/climate narratives.
Stakeholder engagement : Support and, where appropriate, lead consultations with CSO partners, media partners, and community leaders to co-design narrative priorities.
Risk and sensitivity review…