Be part of an iconic story.
TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! ( YouTube , Instagram , TikTok )
The Team
The Global Consumer Engagement group is ultimately responsible for executing an integrated marketing plan that builds brand equity and delivers on business targets. The mission is to shape the unique and meaningful consumer-facing experiences that cut through to target audiences and make Tommy Hilfiger’s collections the most desirable in the market.
The Social Media Marketing team is part of the Global Consumer Engagement group, which oversees all PR, Influence/Talent, Events, and social media for the brand. The Global Social Media team is responsible for bringing the Tommy Hilfiger brand to life in the most native and relevant way across key social media channels.
The Tommy Hilfiger Social Team have 3 key objectives:
1. Drive consideration and relevancy for Tommy Hilfiger
2. Consistently bring the brand to life on a global scale through quality content
3. Create valuable social experiences to fans and consumers
The Position
This role reports into the VP of the Global Social Media team, which sits within the Global Consumer Engagement group, and works in strong collaboration with the Creative Marketing team. The Senior Creative, Social position at the Tommy Hilfiger Group will partner with another Senior Creative, Social to bring the social media strategy to life through creative.
Creative responsibilities include the overall creative direction of the brand’s social channels and the creative strategy, concepting, execution, and optimization of social-first creative assets, in alignment with overarching brand creative guidelines and seasonal direction. This role requires deep knowledge of current social media best practices, trends, and platforms, as well as a strong understanding of style- and fashion-focused visual storytelling and formats. A content creator at heart, this role requires the ability to concept, capture, and edit social content.
The Senior Creative, Social will work in collaboration with our Social Strategists, Social Insights and larger brand creative teams to execute the brand vision.
Key Responsibilities
• Work with the VP, Social to lead the vision, creative strategy, and look/tone/feel for content across all social channels.
• Co-Partner with the Senior Creative, Social (art / copy), to execute the creative strategy in both campaigns and always on through content creation or partnership with extended brand/agency teams
• Co-Oversee the Creative Direction of the brand’s social channels, driving the curation of the feed across design, sonic identity, and visual storytelling, in close partnership with Social Strategists.
• Co-Oversee the full development of social-first creative programming, including concepting for entertainment-focused content, treatments, provide on-set content capture and creative direction; execute or over-see post-production; develop rollout plans; and ensuring asset QA.
• Co-Drive real-time design and production of social-first assets by channel, including but not limited to…