Job Description:
Department Overview
The Account Innovation Office (AIO) is a consulting organization that helps manufacturers and brands address their marketing challenges by combining Rakuten Group’s e-commerce, media, data, and customer assets.
The Rakuten ecosystem, centered around Rakuten Ichiba, offers a wide range of touchpoints through which consumers discover, understand, and purchase products and brands. By leveraging these touchpoints together with customer and purchase data linked to Rakuten IDs, AIO designs and executes marketing initiatives that support brand growth-from awareness and consideration to purchase and performance measurement.
While AIO operates in part as an advertising sales organization, our role goes beyond selling advertising inventory or promotional packages. We identify customer challenges, develop data-driven marketing proposals, and work alongside our clients to measure and improve outcomes.
Position:
Why We Hire
With the expansion of the retail media market and the digitalization of consumer behavior, marketing activities for manufacturers are undergoing a major transformation. Traditional approaches-which treat brand awareness, brand communication, and sales promotion as separate, siloed efforts-now make it difficult to track the full customer journey, from initial shifts in attitude to the final purchase.
Against this backdrop, we are strengthening our "consultative sales" model. By leveraging purchasing and behavioral data anchored to the Rakuten ID-combined with a diverse range of media assets both within and beyond the Rakuten Ichiba ecosystem-we provide end-to-end support that guides customers all the way from initial awareness to final purchase.
We are looking for individuals who can partner closely with our clients from the early stages of their marketing strategy development and drive the growth of their brands.
・Partner with clients from the "upstream" stage of their business challenges
Go beyond simply selling advertising space; take on the resolution of core marketing challenges-such as product penetration and customer acquisition-that directly drive a manufacturer’s business growth, starting from the strategic planning phase.
・Leverage and combine Rakuten’s diverse assets
Utilize the extensive resources of the Rakuten Group-including Rakuten Ichiba, Rakuten ID data, live commerce, and offline events-to design bespoke initiatives tailored to each client’s specific objectives.
・Visualize the entire journey from "awareness to purchase"
Harness behavioral data centered on Rakuten IDs to precisely analyze how your initiatives contribute to final purchases and brand growth, creating a direct feedback loop for future improvements.
・Engage in data-driven marketing
Use advanced data, such as purchase history and predictive analytics, to move beyond mere analysis-leading the process of transforming insights into concrete marketing initiatives and executing them.
・Build a career that spans sales, marketing, and business development
Collaborate with specialized internal teams to develop new solutions and service packages based on direct client feedback, allowing you to approach your work with a business-development mindset.
Position Details
In this role, you will propose and execute "data-driven marketing" strategies for manufacturers and brands, leveraging the vast customer and purchase data held by the Rakuten Group.
Rather than simply selling advertising space, you will act as a strategic partner-integral to the client’s business growth-by leading the entire process: from the formulation and execution of marketing strategies to performance evaluation and continuous improvement.
・Marketing Strategy Development:
Identify the business challenges faced by manufacturers and develop targeted strategies based on Rakuten ID and purchase data.
・Execution of Integrated Marketing Proposals:
Propose and implement comprehensive solutions-utilizing media (both within and outside the Rakuten…