Job Description:
Business Overview
The MIHA Business Department supports advertisers' business growth by combining influencer marketing, social media marketing and performance advertising within the Rakuten Group. We bring together Rakuten's user and purchase data, e-commerce and media assets, and creators' content to design marketing initiatives across the journey from awareness to purchase.
Department Overview
We work with Japanese and international brands across beauty, cosmetics, consumer goods, food and lifestyle, as well as businesses within the Rakuten Group. Building on our influencer marketing expertise, we are expanding into social media, video and performance advertising, and creative production. We are developing an integrated service that connects marketing strategy with execution, measurement and continuous improvement.
Position:
Why We Hire
Demand is growing for proposals that combine social media, influencer marketing and performance advertising. We are strengthening our sales organization to address clients' broader marketing needs. We are hiring a manager to lead approximately 4-6 sales members while personally managing key accounts. Through new business development, account expansion, coaching and solution development, you will build a team that delivers sustained revenue growth.
・Use Rakuten's data, media and e-commerce assets to expand proposals from influencer campaigns into broader social media marketing.
・Build sales processes, develop people and create new solutions and commercial models on an established client and revenue base.
・Report directly to an executive officer. Shape strategy with management and lead execution, with decision-making authority expanding as you deliver results and develop the team.
・Stay close to major clients and deals while increasing your impact through the growth of your team.
Position Details
Lead approximately 4-6 sales members and grow team revenue while personally managing key accounts and major opportunities.
・Manage goals and KPIs, review opportunities and proposals, join client meetings, assign accounts and coach members.
・Own major clients and deals and drive activities toward team targets.
・Lead new business development from target selection and outreach to opportunity creation and closing.
・Grow existing accounts through upselling, cross-selling and ongoing engagement.
・Combine social media, influencers, performance advertising, creative production and Rakuten assets in proposals.
・Develop solutions and commercial models from client needs and build repeatable sales processes.
・Negotiate with advertisers, agencies, Rakuten businesses, media platforms and creator partners.
Build a client relationship through influencer campaigns, then expand into
broader social media marketing, performance advertising and creative
services. Work with operations and production teams to solve client
challenges and increase account revenue.
Revenue is the primary KPI, supported by new and existing account revenue,
opportunities, major wins and member target achievement. Within approximately six months, establish pipeline visibility and reviews. Within a year, aim to deliver team revenue growth and develop future leaders.
Work Environment
・Sales department: 28 people. Performance advertising team: 3 people.
・Current leadership: 1 manager and 3 assistant managers, with other staff in member roles.
・Approximately 60% mid-career hires and 40% graduate hires.
・Average overtime: slightly over 20 hours per month.
Manage approximately 4-6 sales members. Your portfolio will be determined based on your experience, strengths and organizational needs, covering areas such as agencies, domestic direct advertisers, Korean advertisers or Rakuten Group businesses.
Our team includes professionals from digital advertising companies, media sales businesses and performance advertising agencies.
A mid-career hire was promoted to manager approximately 18 months after joining. Responsibilities can grow with…