Role at a glance
What: As Sr. Growth Marketing Manager, you'll own pipeline coverage and top-of-funnel demand gen end-to-end — deciding how we get there, not just executing a fixed plan.
Impact: You'll build and run the demand engine that gets Rally and our recently launched Agent and MCP in front of the buyers evaluating an AI-native research stack, directly shaping whether pipeline turns into revenue.
Team: You'll join our Marketing team and work closely with Sales, the founders, and cross-functional partners across Product and Engineering. At our size, the lines between them ebb and flow, so you'll always be working cross-functionally.
Where: Remote-first across the US, with hubs in New York and Boston.
About Rally
In a world where anyone can ship anything, the teams building closest to their users win. But talking to users is still way harder than it should be. Pulling lists, chasing consent, juggling calendars, sending incentives: it's why most product teams skip research altogether.
We're here to end manual recruitment.
Rally is agentic research infrastructure: the system that lets companies talk to their own users safely, at any scale. Tell Rally what you want to learn, and Rally Agent builds the study, finds the right participants, and handles outreach, scheduling, and incentives, all within your company's guardrails. It works from the Rally app, from Slack, or from the AI tools you already use. Agents handle the busywork, so people focus on the human parts: learning from each other.
Today, teams at Google, Meta, Figma, Ramp, Perplexity, and MongoDB run their research on Rally. And we're building a company that lasts, investing in the product and the team for the long haul.
The opportunity
We believe teams will always need to talk to their users, however far AI goes, and most companies still don't have a safe way to let team members outside of traditional UX Research do it. We recently launched Rally's Agent and MCP, and we're going after the biggest companies in the world. The product is catching up to the vision, with plenty of exciting challenges still ahead.
That's where you come in. You'd join Marketing, a small, high-ownership team that's a little obsessed with our users. We work side by side with the researchers and product builders who use Rally every day, and yes, we use Rally to build Rally.
This role exists because demand gen and pipeline need a dedicated owner unafraid to take risks — you'd own it end-to-end, with real latitude to build the approach that works.
What you'll do
- Identify and test new channels or tactics to diversify pipeline sources
- Run events, email marketing strategy, and social campaigns
- Partner with sales to align campaigns with pipeline targets and feedback from the field
- Collaborate with product marketing on product-focused campaigns and joint strategy building, ensuring positioning and messaging translate into pipeline-generating activity
- Continuously optimize based on CAC, conversion rates, and pipeline velocity
What you'll bring
- 6+ years running demand gen or growth marketing, with a track record of owning a pipeline number and measurable results to show for it
- Built and owned experience across paid, events, and content
- Tech/SaaS background, startup to mid-market, comfortable operating with limited resources and ambiguity
- You'd rather figure out the right approach yourself than wait to be told what to do
Nice to have
- Managing paid campaigns (Google and LinkedIn) and hosted webinars
- Experience in UXR or adjacent research/product tooling
- Startup experience, particularly at Series A/B stage
Don’t check every box? Apply anyway. We care a lot more about what you can do than a perfect match to a list.
How we work
We’re remote-first, but we’re not strangers.
Async by default: We write things down, keep each other in the loop, and save meetings for decisions and real connection.
Together when it counts: We get together in person throughout the year to plan, build, and…