ABM MARKETING LEAD
San Francisco (FiDi), on-site · Reports to the Head of Revenue · $160K–220K base + equity
ABOUT REC
Think about the last time you tried to book a tennis court. Or sign your kid up for a swim lesson. Or find an open rec league that actually fits your schedule. You probably ended up on a website that looked like it was built in 2003, or even worse, filled out a piece of paper.
$3T is spent on recreation globally, and it's built on a completely fragmented system that's largely untouched by technology.
At Rec (recreation.ai http://recreation.ai), we're using AI to change that: reimagining how the world plays, participates in community, and gets active. Our vision is simple: more recreation for everyone. We sit at a rare intersection, a consumer product loved by everyday players and an enterprise platform trusted by the organizations that power recreation.
We're a small team with firepower. Our founders were among the first few hundred at Uber, then led teams at The Athletic and MasterClass. The rest of the team combines builders from Google, Microsoft, Strava, Hipcamp, and Airbnb.
People join Rec for two reasons: you want to build AI that gets people back in the real world, and you want to work with really smart people.
ABOUT THE ROLE
Rec is looking for an ABM Marketing Lead who is equal parts strategist and operator. Reporting to the Head of Revenue, this person will own how Rec identifies, engages, and wins the accounts that matter most across municipal Parks and Recreation and our largest Private Rec opportunities.
Rec is an AI-native vertical software company serving the recreation space. Our platform helps teams manage programs, facilities, memberships, payments, schedules, communications, reporting, and AI workflows from one modern system. We are growing quickly, and our ambition is bigger than replacing legacy recreation software. We are building the platform that helps communities expand access to local recreation.
This role is about turning that ambition into a repeatable account-based engine: coordinated, multi-touch programs that build credibility with target accounts long before an RFP drops, and turn that credibility into qualified pipeline and closed revenue.
Rec's core Parks and Rec motion is not broad lead generation. It is a high-consideration, relationship-driven sale with long cycles, buying committees, budget calendars, council approvals, and formal procurement. Reputation, proof, references, peer networks, events, and timing decide who wins. The right leader knows how to map these accounts, understand who influences the decision, spot the signals that a buying process is coming, and put Rec's positioning and partner proof in front of the right people at the right moment.
At the same time, Rec is expanding into larger private recreation operators such as multi-site facilities, camps, sports organizations, and clubs. This will require sharp account selection, clear plays by segment, and disciplined learning about which accounts and markets respond.
Field marketing leadership is the next priority for this seat. This person should bring strong fluency in modern ABM systems, including intent and engagement data, and AI-enabled workflows that make deep account research and 1:1 personalization possible at scale.
Rec does not need someone who only manages an ABM platform or speaks in abstract brand language. We need someone who can pick the right accounts with Sales, build the plays, execute with urgency, inspect what's working, and translate account engagement into meetings, opportunities, and wins.
How we split the work: You'll work alongside our Product Marketing Lead, who owns positioning, messaging, competitive strategy, pricing and packaging input, and the proof and enablement assets Rec goes to market with. You own the account strategy, the plays, and how that story reaches each target account. They own the story itself. If you want to own both, this isn't the seat.
WHAT YOU'LL OWN
- ABM…