Who We Are:
Reebok is a global fitness brand inspired by its American roots and a passion for movement. With a strong heritage in sport and innovation, we design footwear for athletes and fitness enthusiasts worldwide. Our mission is to help people be their best—physically, mentally, and socially—through the power of movement. We believe that when individuals move freely and confidently, they can fully express their authentic selves.
Position Summary:
The Associate Manager, Sports and Partnership Marketing - Basketball support and help drive global basketball initiatives across athlete and talent management. The ideal candidate possesses a strong understanding of basketball culture, maintains active engagement within the basketball community, and has deep knowledge of athletes across the professional, collegiate, high school, and grassroots levels.
The Associate Manager supports the Senior Manager in developing marketing strategies, storytelling & executing activation plans for the Reebok Basketball Category, including signature shoe launches. This role will have the opportunity to own select programs within the Basketball team, driving execution from concept through launch.
Working cross-functionally with internal stakeholders and external partners, the Associate Manager plays a key role in delivering integrated campaigns that support Reebok’s broader business objectives and drive shared success.
Key Responsibilities:
Operational Excellence
Support the development and execution of global sports marketing and partnership strategies across Reebok Basketball business unit
Manage marketing project timelines aligned to internal and partner approval schedules, ensuring campaign delivery on time and in full
Create and maintain project status documents
Lead sample and promo product ordering process
Lead Purchase Order and Invoicing processes
Help facilitate key meetings for internal & external marketing review (cross functional meetings)
Strategic Planning
Support broader team on management of day-to-day relationships with athletes, agents, managers, and external partners to ensure alignment with brand objectives and contractual commitments
Identify, evaluate, and recommend new athlete, talent, and partnership opportunities that drive brand relevance, cultural credibility, and business growth
Identify opportunities for the Reebok Basketball category and for signed Basketball partners to amplify the strategy set forth by Head of Basketball
Develop ongoing competitive analyses of basketball footwear and apparel launches across the industry. Evaluate competitor product strategies, athlete partnerships, campaign creative, launch timing, marketing activations, and cultural relevance to identify emerging trends, whitespace opportunities, and actionable insights that inform Reebok Basketball’s go-to-market strategy
Knowledge, Skills, and Abilities:
Well versed and knowledgeable in the current sport landscape, primarily Basketball
Outstanding organizational skills; the ability to prioritize, multi-task and manage time
Team player with the ability to partner with internal colleagues, external brand partners, and external agencies/vendors
Experience working on integrated marketing campaign tactics including digital, public relations, influencer marketing and retail point-of-sale
Creative thinker; always on the lookout for the next opportunity
Self-starter; able to take direction, but confident in own decision-making and ability to manage projects autonomously
Excellent communications skills – both verbal and written
Requirements
Bachelor’s degree required
2-4 Years experience in Marketing or Partnerships
Proficient in all Microsoft Office applications
Must be willing to travel (domestic and international) 20%
Benefits
The salary range for this position is $60,000 – $80,000, depending on the candidate’s experience, skills, and qualifications. Total compensation may also include a discretionary company performance bonus and a comprehensive…