Senior Digital PR Manager
Salary: £43k+ DOE
Location: At least 2 days in the office in Maidstone, Kent.
WHAT WE DO AT REFLECT DIGITAL?
Reflect Digital is the digital marketing agency your customers will thank you for hiring.
Putting our clients’ customers first, we work closely with ambitious global brands and eCommerce businesses looking to elevate their marketing and move towards true customer centricity. We help these companies to unleash their digital performance and grow revenue by leveraging human insights and psychological nudges to optimise strategies.
We believe end-customers do not care what channel they find their solution(s) via. The key for brands is to deliver the right message, at the right time in the right place, having built enough of a relationship and trust with the user to drive action or conversion. This is why a deeper understanding of your customer’s journeys, drivers and motivations is needed if you want to deliver exponential growth.
Since we were founded in 2011, we’ve received many awards and recognitions, including BIMA Agency Of The Year 2024, Campaign's 3rd Best Place to Work in 2025, Employer of the Year, and Best Integrated Campaign (Large) 2024 with Brakes, among others demonstrating both our commitment to our team and delivering truly strategic campaigns for our clients.
About the Role
Are you an ambitious Digital PR professional with a knack for strategy, mentorship, and delivering standout results?
We’re looking for a Senior Digital PR Manager to play a central role in driving client satisfaction, agency growth, and campaign excellence across our Digital PR department. Working alongside our Head of Digital PR and Growth Managers, you’ll lead client retainers, build efficient team processes, and mentor junior team members - all while applying our unique, behavioural science-led approach.
If you thrive on building deep client partnerships, crafting link-worthy campaign strategies, and guiding a passionate team to excel, we’d love to hear from you.
What You’ll Be Doing
Team Support & Mentorship
Coach and develop talent: Mentor Digital PR Executives, helping them sharpen both their technical PR expertise and essential soft skills.
Knowledge sharing: Lead internal training, share industry insights with the wider agency, and run collaborative problem-solving and ideation sessions.
Cross-discipline collaboration: Partner seamlessly with SEO, Creative, Paid Media, CX, and Content teams to deliver integrated, multi-channel solutions.
Process optimisation: Help establish new templates, best-practice guidelines, and workflows to improve efficiency and work quality across the department.
New business support: Contribute to pitch materials, compile data projections, and present alongside senior leaders in client pitches.
Client Servicing & Strategic Growth
Be a trusted partner: Build long-lasting relationships by acting as an extension of our clients' teams, deeply understanding their business goals and industry challenges.
Lead client communication: Plan and run regular status calls, client meetings, and Quarterly Business Planning (QBP) sessions.
Campaign & budget ownership: Oversee client roadmaps, retainer delivery, project timelines, and overall campaign budgets to ensure maximum profitability and client satisfaction.
Identify growth opportunities: Spot organic upselling and cross-selling opportunities that deliver extra value to clients and support agency retention targets.
Raising the Bar on Quality & Campaign Execution
Behavioural PR strategy: Design and execute Digital PR strategies using our behavioural science framework to earn top-tier links, boost search visibility, and enhance brand reputation.
Strong media relations: Cultivate strong relationships with key journalists, editors, bloggers, and influencers, while helping junior team members build their own networks.
Quality assurance: QA all Executive output—from press releases, pitch angles, and sales decks to monthly reports—ensuring every…