Find Your Limitless with Reliance
By joining Reliance as an Analyst, Lifecycle Marketing, you’ll become an important Team Member and will be provided with the tools you need to succeed. We have ambitious growth plans and are looking for Team Members who want to grow with us. At Reliance, we pride ourselves on the fact that we provide limitless opportunities for growth and we encourage it by rewarding our Team Members for their success in many ways. If you’re ready to find your limitless – join us!
What do we offer?
The tools you need to succeed – including the tools for the job as well as training and development programs
A successful and knowledgeable team to be part of and learn from
Competitive base pay plus the ability to earn more tied to your success – the only limit is your potential
A great benefits plan for you / your family
Career paths so you can advance in the company
Awarded Canada’s Most Admired Corporate Cultures with a proudly diverse and inclusive team
What will you do?
Customer Segmentation & Audiences:
Own customer segmentation and audience building for all lifecycle email, SMS and push programs.
Write and maintain SQL to build, refresh and validate segments using customer, CRM and billing data.
Refresh and check every segment before each send to make sure the right customers receive the right message.
Develop behaviour-based and propensity segments, building on RFM (recency, frequency, monetary) foundations, to improve targeting and relevance.
Journey & Automation Builds:
Build, launch and maintain customer journeys and automations in our messaging platform, from onboarding and renewal to upsell and win-back.
Configure triggers, decision logic and personalization using platform scripting such as AMPscript or Liquid.
Run thorough QA on every journey, including data, logic, rendering and seed testing, before it goes live.
Keep suppression logic accurate so customers aren’t over-messaged and consent preferences are always respected.
Work toward automating every stage of the customer plan lifecycle.
Data Feeds & Integration:
Manage audience data feeds from CRM, billing and our customer data platform into the messaging platform.
Monitor feed health and resolve data issues before they affect customer communications.
Partner with IT and the Web Admin on integrations, data movement and access.
Performance Reporting:
Own lifecycle performance reporting across journeys and campaigns in Power BI or Looker.
Check journey health weekly and flag drops in delivery, engagement or conversion.
Translate results into clear recommendations for the Lifecycle Specialist and leadership.
Support hold-out and A/B tests that measure the incremental value of lifecycle programs.
Vendor Management & Collaboration:
Manage day-to-day relationships with our messaging platform support team and email build agency, including briefs, timelines and quality.
Work closely with the Lifecycle Specialist on journey strategy and the send calendar, and with the YouTube & Content Specialist on email content.
Provide backup coverage for billing communications alongside the Marketing Data & Billing Comms Specialist during leave or vacancies.
Document segments, journeys and processes so the work can be covered and handed over smoothly.
What do you bring?
Bachelor’s degree in Marketing, Business, Analytics, Computer Science, Information Systems, or a related field.
3–5 years of experience in marketing automation, Salesforce Marketing Cloud, lifecycle marketing, or marketing data roles.
Strong SQL skills, with experience in BigQuery, Snowflake, or similar data platforms.
Hands-on experience building journeys and automations in an enterprise messaging platform such as Salesforce Marketing Cloud, Braze, Adobe Journey Optimizer, or similar.
Experience with platform scripting languages such as AMPscript or Liquid.
Solid understanding of segmentation methods, including RFM, with exposure to propensity or predictive models.
Experience working with CRM and…