Copywriter
About Us:
Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel and accessories from 700+ brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. Under CEO and Co-Founder Jennifer Hyman’s leadership, RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times, while Hyman herself has been named to the “TIME 100” most influential people in the world and as one of People magazine’s “Women Changing the World.”
About the Job:
As a Copywriter on RTR’s Brand Creative team, you’ll translate brand strategy into compelling language that inspires customers and supports business goals. Reporting to the Director, Brand Creative, you’ll partner with our in-house copywriter, designers and art directors to develop concepts and write copy across campaigns, email, site, paid media, social and promotional marketing.
You bring experience in fashion, beauty or lifestyle, a sharp editorial eye and an understanding of how to connect brand storytelling with clear, persuasive messaging. You can move from an expressive campaign headline to a concise call to action while maintaining a recognizable brand voice.
This is a hands-on role for a curious, collaborative writer who enjoys developing ideas, refining language and seeing work through from brief to launch.
What You’ll Do:
Develop concepts and write copy across brand campaigns, editorial stories, email, site, paid media, social and promotional marketing.
Partner with designers, art directors and fellow writers to develop ideas where language and visuals work together.
Collaborate with CRM on emails covering designers, trends, occasions, product discovery and cultural moments.
Write compelling promotional and sale messaging, finding fresh ways to communicate offers clearly across channels.
Create and adapt paid media copy, using performance learnings to develop new messaging and test variations.
Bring RTR’s brand voice to life consistently, contributing to tone-of-voice guidelines and messaging frameworks.
Partner with Marketing, Growth, Fashion, Merchandising, Styling and Product Design to understand objectives, clarify briefs and ensure accuracy.
Support key site experiences with clear, customer-focused messaging in partnership with Product and design.
Present copy with a clear rationale, incorporate feedback and proofread work through final delivery.
Stay informed on fashion, beauty, lifestyle and culture, bringing relevant ideas and references to the team.
Use new tools, including generative AI where appropriate, to support exploration and efficiency while maintaining original thinking, accuracy and craft.
About You:
3+ years of experience in related brand copywriting roles in-house or agency side.
You have experience producing work for integrated marketing campaigns and/or working on creative from concept to launch.
A strong understanding of marketing and content channels and ability to adapt writing to fit the needs of the audience.
A portfolio that showcases your writing style and strong strategic thinking applied across a range of deliverables.
Familiar with Figma and open to learning new creative collaboration tools
Proactivity, clear communicator and problem solver that can anticipate questions, independently assess solutions, and think critically and creatively.
Confident and collaborative creator that inspires others to come together on a common goal.
Demonstrates exceptional…