Repligen is building a best-in-class in-house marketing agency to accelerate the speed, creativity, and performance of global marketing execution. The Marketing Program Design Specialist is a highly execution-focused, creative, and AI-enabled marketer responsible for bringing integrated campaigns to life across channels.
The Marketing Program Manager, role translates strategic marketing direction into compelling campaign assets, digital experiences, and tactical deliverables that drive engagement, pipeline, and revenue. This individual operates at the intersection of creative design, campaign execution, and AI-powered productivity, delivering high-quality output at scale within a fast-paced, matrixed environment.
Campaign & Tactical Execution
Execute integrated, omni-channel marketing campaigns across digital, web, email, social, and print
Translate campaign briefs into high-impact deliverables that align with strategic objectives and brand standards
Own day-to-day campaign build and deployment, ensuring speed, quality, and consistency
Partner closely with Strategic Marketing, Product Marketing, and Regional teams to deliver cohesive programs
Creative Design & Content Development
Develop visually compelling and engaging marketing assets (presentations, digital content, infographics, video concepts)
Apply strong design thinking to elevate storytelling and user experience across touchpoints
Collaborate with technical writers and subject matter experts to translate complex scientific concepts into accessible, customer-centric content
Ensure brand consistency and high creative standards across all deliverables
AI-Enabled Marketing Execution
Leverage AI tools (e.g., generative content, design automation, campaign optimization tools) to accelerate content creation and campaign delivery
Use AI to rapidly develop drafts, variations, and personalized content at scale
Continuously identify opportunities to improve efficiency, speed, and quality through AI-driven workflows
Partner with leadership to test and adopt emerging AI tools that enhance marketing performance
Program & Project Management
Manage multiple concurrent projects and campaign deliverables with strong attention to timelines and detail
Coordinate cross-functional inputs and approvals to ensure on-time execution
Maintain clear visibility into project status, risks, and dependencies
Follow established workflows while proactively identifying opportunities to improve processes
Digital & Campaign Operations
Build and deploy campaigns within marketing automation and digital platforms
Support optimization of campaign workflows and asset management processes
Ensure accuracy and quality in campaign setup, segmentation, and execution
Contribute to scalable campaign templates and repeatable execution models
Performance Tracking & Optimization
Monitor campaign performance metrics and engagement data
Use insights to optimize creative, messaging, and channel performance
Support A/B testing and iterative campaign improvements
Apply a data-driven mindset to continuously improve results
Qualifications & Experience
Education
Bachelor’s degree in Marketing, Design, Communications, or related field
Experience
5+ years of experience in marketing execution, campaign management, or creative marketing roles
Proven track record of executing multi-channel marketing campaigns
Experience working in a fast-paced, matrixed organization
Life sciences, biotechnology, or B2B industry experience preferred
Technical & Functional Skills
Proficiency in marketing automation and digital campaign tools
Strong skills in creative tools (e.g., Adobe Creative Suite, Canva, Figma or similar)
Experience using AI-powered marketing tools (e.g., generative AI for content/design, campaign optimization tools)
Solid understanding of digital marketing channels, UX, and content strategy
Strong PowerPoint and visual storytelling capabilities
Core Competencies
Creative Execution Excellence – Strong eye for design and ability to…