Most demand generation roles hand you a channel and someone else's number. This one hands you a market.
At Resonate, we help enterprise brands and agencies understand not just who their customers are, but why they behave the way they do, and what they’ll do next. We run demand generation across three markets - brands, agencies, and politics and advocacy - and you'd own the growth engine for yours end to end: the strategy, the narrative, the program budget, and a quarterly pipeline target measured in ACV rather than lead volume.
It's a business impact seat rather than a support one, and the people you're marketing to run campaigns for a living, which makes the job harder and a lot more interesting.
What you'll be doing
Owning demand generation for your market - carrying a quarterly pipeline target measured in ACV rather than lead volume, and managing an allocated program budget across channels that you defend with conversion data
Translating company-wide go-to-market priorities into a demand strategy that actually fits your market - audience frameworks, key narratives, messaging, and nurture paths, built alongside Product Marketing and Content
Running integrated multi-channel campaigns end to end: planning, build, launch, measurement, and the honest follow-up conversation about what converted
Running account-based marketing against named target account lists and in-market accounts - mapping buying committees, reaching multiple buying teams inside large matrixed organizations, personalizing properly rather than at scale, and coordinating timing with BDR and Sales
Building and running always-on demand engines across the full buyer journey, from thought leadership, paid programs, and webinars through email and social to retargeting, ABM, and events, all laddering into one market narrative
Working with the Events Manager on which events are worth showing up to and what we're there to achieve, then making sure they produce meetings and pipeline rather than just presence
Owning funnel performance from ICP accounts showing intent through meetings, opportunities, and bookings - partnering with Marketing Ops on analytics, automation, segmentation, and lead flow, and delivering regular analysis on channel ROI with a clear recommendation attached
What we're looking for
You'll need
5+ years in B2B demand generation, growth, or marketing, aimed at enterprise buyers - Fortune 500 consumer brands or top-tier marketing agencies. Enterprise is the important word here: complex, matrixed buying decisions across a large organization rather than SMB
Experience marketing to marketers. Your buyers do this for a living, and they can tell within about ten seconds whether you understand their world
A track record of building data-driven demand programs that moved pipeline and revenue, not just top-of-funnel metrics
Account-based marketing experience against named account lists, with real personalization rather than personalization at scale
Hands-on campaign building and launching in B2B ad platforms such as LinkedIn, Meta, and Google Display
Salesforce or HubSpot. Salesforce is our stack, so if you've come up on HubSpot that's fine, you'll just be learning ours
Strong copywriting across email, landing pages, ad copy, and sales cadences
Strong analytical skills - you can work through a complex data set, find what's actually driving performance, and explain it simply. Comfortable in Excel with pivot tables and advanced functions
Generative AI in how you actually work. We're an AI-forward company and we use Claude, so bring examples of what you've built with these tools - projects, workflows you've automated, research or analysis you've reshaped - rather than prompts you've tried once
A bachelor's degree in marketing, communications, business, or a related field, or equivalent experience
Strong signals
Experience marketing or selling into agencies
Experience in politics, advocacy, or public affairs marketing
A background in data, martech, or adtech
Comfort…