Position & Company Overview
ReSupply is looking for an adaptable, data-driven Growth Marketing Manager to help shape and deliver the marketing strategy that will reinvent and forever change the supply chain of charitable contributions in the U.S., helping turn household goods into emergency relief for those in need. If you're excited about leveraging email, organic social, and influencer partnerships to make a tangible social impact, we'd love to talk to you.
As the Growth Marketing Manager, you will own three of ReSupply's channels from top to bottom: email, our organic social accounts, and our affiliate and influencer partnerships. This is a hands-on role with no direct reports, making it ideal for someone who enjoys setting the strategic plan as well as executing the work -- heavily supported by modern AI tools -- to ensure people see ReSupply as the easiest way to give their stuff a second life.
You'll shape the roadmap for these three channels, prioritizing the campaigns and partnerships that actually drive incremental bookings and revenue over vanity metrics like likes and follower counts. You'll work closely with our marketing team, sales, and customer success to improve the experiences and visibility that power ReSupply's business. Because you'll be working across email automation, social content, and partner negotiation, you'll have the opportunity to understand how our digital presence connects donors with charities and help build a marketing engine that scales with the company.
Our small, tight-knit team is seeking a candidate who will work closely with us at our Downtown Boston headquarters. We do our best work when we can innovate together in an open, collaborative environment. Our culture is built on thinking disruptively, obsessing over adding value, and supporting one another as we strive to Make Giving Simple – and have fun doing it!
Click to learn how ReSupply is forever changing charitable giving: https://www.youtube.com/watch?v=AVW60dsKJq0&t=6s
What you'll do
Email (you'll learn a lot of this on the job)
Take over our email program, starting with an audit of what we send today and what it actually earns.
Build and improve automated flows, like follow-ups for people who start a booking but don't finish, and win-back emails for past donors. Our team and your AI tools will help you get up to speed on the technical side.
Plan campaigns around the moments people actually donate: moving season, spring cleaning, college move-out, and year-end giving.
QA everything before it goes out. Nobody should get a "finish your booking" email the day after their pickup.
Affiliate and influencer partnerships
Take over our affiliate program. Right now that's one partnership, Momfluence, which connects us with mom creators. We'd like it to be a lot more than one.
Find and test new partners and platforms, from creators to referral partners like movers and realtors, and negotiate terms that make sense for the business.
Track every partner to verified bookings and true cost per booking, and work with finance on commissions.
Organic social
Run ReSupply's social channels with a plan built around what drives visits and bookings, not follower counts.
Turn what we already have (pickups, charity partner stories, customer reviews, creator content) into posts, working with our designer and AI tools to produce them.
Keep an eye on comments and DMs, and send booking or service issues to our support team.
Across all three
Measure what's actually incremental. Use holdout groups, test-and-control splits, and clean tracking to separate new revenue from bookings that would have happened anyway.
Report monthly on what each channel drove and what it cost, with results de-duplicated across channels and checked against paid media.
Recommend where the next dollar and the next hour should go, even when the answer is "less of something we like."
How AI fits into this job
AI is a big part of why this role works as one job. We use it every day at…