At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.
Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.
Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.
We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.
We are Revlon, together, transforming beauty.
This role is a Hybrid Role: Employees are expected to work from our New York office 3 days per week and may work remotely the remaining days
Overview:
The Sr. Manager, Trade Marketing – Color Cosmetics & Personal Care leads the strategy, activation, and execution across all brands and customers within Color Cosmetics, Beauty Tools, Deodorant, and Nail. This role translates brand and commercial priorities into customer-ready plans that drive profitable growth and deliver a consistent, high-impact experience across retail and distribution channels, online and offline.
As a senior cross-functional leader and the voice of the customer, this role manages relationships across Sales, Brand Marketing, Innovation, Category Management, Finance, Demand Planning, Operations, and other key partners to ensure flawless execution in market. The Sr. Manager leads the end-to-end commercialization process, from new product development forecasting and customer sell-in through launch readiness, in-market execution, performance tracking, and optimization. The role also develops customized and amplified activations that connect national brand strategies with retailer and shopper needs.
This position manages one direct report and is accountable for building team capability, setting priorities, and driving strong operating discipline across a complex portfolio of brands, categories, and customers.
Responsibilities:
Lead the development and execution of integrated trade marketing strategies across Color Cosmetics, Beauty Tools, Deodorant, and Nail for all brands, channels, and customers.
Own the translation of brand, category, and commercial priorities into clear customer go-to-market plans, activation strategies, promotional calendars, and execution standards.
Serve as the primary Trade Marketing voice of the customer, ensuring retailer, shopper, and Sales Team needs are represented in strategic planning, innovation, and commercialization decisions.
Lead cross-functional relationships and operating rhythms across Sales, Brand Marketing, Innovation, Category Management, Finance, Demand Planning, Operations, and Leadership to align priorities, resolve risks, and deliver flawless execution in market.
Lead new product development commercialization from early-stage planning and forecasting through assortment recommendations, customer sell-in, launch readiness, in-market launch, and post-launch optimization.
Partner with Sales and Demand Planning to develop accurate NPD forecasts, identify assumptions and risks, and refine demand plans based on customer commitments, timing, distribution, and performance signals.
Collaborate with Go-to-Market (GTM) Marketing Team to develop customized and amplified customer…