Digital Marketing Manager
Company: ReWorks Solutions
Department: Marketing
Role Type: Full-Time
Location: Remote /South Africa
Remuneration: R50 000 - R65 000 neg depending on experience.
About ReWorks Solutions
ReWorks Solutions connects businesses with exceptional remote talent, helping companies build effective teams through recruitment, staffing and outsourcing solutions.
We believe successful recruitment goes beyond filling vacancies. It is about building relationships, understanding people and creating meaningful connections between businesses and talent.
About the Opportunity
We are looking for a commercially minded, strategic and hands-on Digital Marketing Manager to take ownership of our digital marketing strategy, strengthen our brand presence and drive measurable business growth.
This role goes beyond traditional social media management. We need someone who understands how to use digital marketing to attract quality candidates, generate new business leads, increase brand visibility and support recruitment delivery.
You will be responsible for developing and executing digital marketing campaigns, managing our online presence, overseeing marketing collateral and identifying new opportunities to grow our digital footprint.
A key part of the role will involve working closely with our recruitment, sourcing and business development teams to understand business priorities and translate them into effective marketing initiatives.
You will also manage and guide a Social Media Coordinator, balancing strategic direction with hands-on execution.
Ideally, you will have experience within recruitment, staffing, BPO, outsourcing or professional services, where marketing plays an important role in attracting talent and generating business opportunities.
Requirements
Key Responsibilities
1. Digital Marketing Strategy & Lead Generation
Develop and execute a digital marketing strategy aligned with company growth objectives.
Plan and manage paid and organic marketing campaigns across LinkedIn, Meta and Google.
Drive candidate attraction and generate quality applications for active recruitment requirements.
Develop digital initiatives to attract potential clients and generate qualified business leads.
Identify new marketing channels and opportunities to improve reach and conversions.
Monitor campaign performance, lead quality, conversion rates and marketing ROI.
2. Recruitment Marketing & Candidate Attraction
Collaborate with recruitment and sourcing teams to understand hiring priorities and difficult-to-fill roles.
Develop targeted campaigns to attract specific candidate profiles and skill sets.
Create engaging recruitment content, email campaigns, candidate mailers and talent attraction initiatives.
Strengthen ReWorks' employer brand and position the business as an attractive opportunity for candidates.
Develop ongoing talent attraction strategies rather than relying solely on individual job advertisements.
Track candidate engagement and campaign-to-application conversion rates.
3. Social Media & LinkedIn Management
Own the company's social media strategy, content direction and campaign planning.
Grow and strengthen ReWorks' LinkedIn presence for both candidate attraction and client engagement.
Manage content calendars, social media campaigns and brand messaging.
Monitor audience growth, engagement, reach and lead generation.
Ensure consistent, relevant and professional content across all platforms.
Guide the Social Media Coordinator on content creation, priorities and execution.
4. Website, SEO & Digital Presence
Oversee website content, updates and ongoing optimisation.
Improve website visibility through SEO and relevant digital marketing initiatives.
Ensure the website effectively communicates ReWorks' services and value proposition.
Identify opportunities to improve website traffic, user experience and conversion rates.
Coordinate with external developers or technical partners when required.
Develop landing pages and digital content…