Founded in Florence in 1860, Panerai forged its reputation by developing precision instruments and professional watches for the Royal Italian Navy, renowned for their reliability and functional design. Rooted in performance, purpose, and precision, the Maison embraces its heritage while pushing the boundaries of innovation, combining Italian design with Swiss expertise. Today, Panerai continues to create tool watches that serve as trusted companions for every adventure, even in the most demanding environments.
Role Overview
The Panerai boutique Manager is responsible to lead the business for her/his boutique achieving the business objectives, leading his/her team by example and implementing an exceptional service culture in the boutique. The boutique manager will lead with passion, integrity and self management aiming to achieve high performance levels and managing all aspects of the boutique business including sales, clients, team, KPI, and operations. The boutique manager will play as a key brand ambassador and will be representing Panerai brand values with each team member and each client.
Responsibilities
Boutique Management
Ambassador of Panerai’s image in the boutique and during off-site events or other work-related representation functions.
Responsible for appearance, maintenance and merchandising of the boutique.
Exterior: display windows, lighting, brand name, sidewalk, plants, etc.
Interior: POS Material, publishing material, Boutique Furniture, lighting, furniture, brand name logo and visuals, sales accessories, gifts, etc.
Responsible for security in the boutique:
Security of sales advisors: training and assignment of tasks
Ensure that security procedures are well respected in the boutique (rules of opening/closing/cash register/safe management)
Ensures the respect of all procedures issued by the company.
Ensures compliance with Richemont procedures (legal, fiscal and customs regulations).
Sales and profitability management
Develop the sales in accordance with the retail brand strategy.
Maximize profit whilst minimizing costs.
Achieve Key Performance Indicators defined by Retail Director and the international retail direction.
Analyze sales figures with Retail director and forecast future sales according to market demand, seasonality and waiting list.
Assist Retail Director in calculating sales advisors commissions.
Cash register control.
Stock management:
Responsible for the stock and inventory.
Accuracy with model stock, annual sales budget, financial and retail procedures.
Periodic stock taking (weekly, monthly and year-end stock taking).
Weekly follow up with Retail Director for stock replenishment.
Reporting
Daily reporting: input sales results in Reporting Tool (Booster).
Monthly reporting: sales and comments (traffic, special sales, CRM)
Identifies strengths and weaknesses and defines action plans for coming months.
Reports on:
Competitor’s activities (events, promotions, discount policy, results).
Environment and economic situations.
Team Management
Hire sales advisors and assistant boutique manager if applicable (depending on the size and the potential of the boutique).
Manage sales advisors: staff development, day-to-day management, holidays and vacancies management.
Enforce training programs for sales advisors and ensure training is efficient by maintaining strong follow up.
Monthly/Quarterly/Yearly appraisals of sales staff.
Monitor staff appearance and behavior (uniform, consignments, and dress-up).
Coach the team to reach individual and collective objectives.
Report to Brand Manager all issues regarding the boutique (staff, clients, sales, products, furniture, POS material, specific needs).
Client’s Relationship Management
Build long term relationship with clients.
CRM:
Implement the marketing relational plan (Thank you card, anniversary card, catalogue’s mailing…).
Develop a qualified customer’s database.
Provide excellent Client after Sales Service.
Follow on repairs in coordination with head…