Richemont, one of the world leaders in the luxury sector, has various Houses specializing in jewelry, watches and high-end accessories. Each Maison proudly embodies a tradition of style, quality and craftsmanship and Richemont strives to preserve the heritage and identity specific to each of them. At the same time, we are committed to innovating and designing new products in line with the values of our Houses, through a process of permanent creativity.
Role Overview
Each one of our timepieces is a perfect combination of exclusive design, innovative technology and precision. All of these values have played their part in making IWC Schaffhausen a dynamic and quickly growing international brand which has established itself in the upper echelons of the luxury watch segment: the perfect environment for those embarking on careers in the luxury goods industry as well as highly qualified, ambitious specialists and management figures who are attracted by the flair of the international luxury goods sector.
As Strategic Planning & Partnerships Manager for North America, you will play a key role in shaping and supporting IWC’s regional brand strategy, helping translate global priorities and business objectives into locally relevant initiatives that strengthen brand equity, cultural relevance and market impact.
Working closely with the Marketing & Communications VP and cross-functional teams, you will contribute to the development of the regional Strategic Plan, identify opportunities to strengthen IWC’s positioning within the luxury and cultural landscape, and lead selected strategic projects from concept through execution.
You will also drive the development of IWC’s strategic partnerships in North America, identifying and nurturing relationships with relevant brands, institutions, communities and cultural partners, and developing meaningful activations that amplify IWC’s storytelling, engage key audiences and support the Maison’s long-term ambitions in the region.
Responsibilities
Strategic Planning & Brand Strategy Support the Marketing & Communications VP in the definition of the brand vision for the region and support on the annual Strategic Plan preparation.
Develop and implement localized communications plans that support the HQ product launches, brand campaigns, events and cultural partnerships.
Ensure consistent and compelling brand messaging across the market.
Advise stakeholders and internal teams on messaging strategy, tone and execution to maximize impact.
Identify culturally relevant opportunities to elevate IWC’s voice within the luxury, design and cultural landscape.
Work closely with HQ and regional teams to adapt global strategies for the U.S. market. Specifically close collaboration with Events Manager and PR Manager.
Campaigns & Events
Contribute to the development of integrated regional campaigns and activations supporting key product launches, brand moments and strategic priorities.
Work closely with the Events Manager, PR Manager and other cross-functional teams to ensure campaigns and experiences are grounded in a strong strategic narrative and deliver against defined brand and business objectives.
Identify opportunities to extend the impact of key campaigns and events through partnerships, communities, content and culturally relevant touchpoints.
Support the development of locally relevant storytelling and activation concepts that bring IWC’s heritage, innovation and brand territories to life.
Lead selected cross-functional activations and special projects, coordinating internal and external stakeholders from concept through execution.
Evaluate the impact of key initiatives and identify learnings and opportunities to strengthen future activations.
Strategic Partnerships / Communities Engagement Develop IWC’s strategic partnerships and community engagement approach for North America, aligned with regional and global priorities.
Identify, evaluate and recommend relevant partners across luxury, culture, design,…