We are makers. Thinkers. Strategists. Storytellers. For over 150 years, we’ve been shaped by tradition, powered by progress, and driven by people. Join us as we celebrate the legacy of craftsmanship and the future of watchmaking, where every tick resonates with the heartbeat of time itself. Wherever your path started, we care where you want to go. Whether in Schaffhausen or somewhere else in the world, engineer your next step with us.
To support our Product Strategy & Heritage Department we are looking for a
SENIOR PRODUCT STRATEGY MANAGER (100%)
Duration : Permanent
Start : January 2027
Build the future of timekeeping at IWC – As the Senior Product Strategy Manager you will drive the long-term vision for our iconic Ingenieur and Portugieser collections, while steering major strategic initiatives across the Maison’s overall product portfolio. Working at the heart of IWC’s product organization, you develop and execute long-term product strategies, translate market insights, customer expectations and the Maison’s product vision into compelling new watches. The position supervises a Product Strategy intern and reports directly to the Associate Director Product Strategy & Heritage. Partnering with key cross-functional departments within IWC, the role combines strategic thinking, creativity and a profound understanding of mechanical watchmaking to help define the next generation of IWC timepieces.
YOUR MISSION AT IWC.
Product Strategy & Portfolio Development
Develop and implement long-term product strategies for the Ingenieur and Portugieser collections, translating IWC’s product vision into concrete development roadmaps.
Drive strategic product development projects in close collaboration with Design, R&D, Operations, Marketing, Sales and Finance and lead major strategic initiatives across IWC’s overall product portfolio.
Identify new product opportunities through analysis of customer needs, market developments, competitors and emerging trends in the luxury watch industry.
Develop recommendations for product concepts, positioning, pricing and collection architecture to strengthen product desirability and commercial performance.
Analyze and monitor the performance of existing collections, identifying opportunities for portfolio optimization and future growth.
Prepare strategic product presentations and recommendations for senior management and Executive Committee decision meetings.
Contribute to the development and expansion of IWC’s female product offer.
Launch & Product Leadership
Develop 360° product launch strategies for new collections and novelties in collaboration with Marketing, Communications and Sales.
Ensure consistent product positioning, storytelling and messaging across all launch activities and product-related content.
Act as a product expert and ambassador for IWC, presenting new products and collections to international journalists, collectors, clients and other key stakeholders.
Support major international launches, events and product presentations.
Project Coordination & Mentoring
Coordinate cross-functional project teams, ensuring alignment and progress across product development and strategic initiatives.
Supervise and mentor the Product Strategy intern, providing guidance and supporting professional development.
HOW YOU BECOME PART OF THE JOURNEY.
University degree in Business Administration, Marketing, Engineering or a comparable field.
3+ years of relevant professional experience in the luxury watch industry, preferably in Product Management, Product Strategy or a closely product-related function.
Strong expertise of mechanical watches, including movements, complications, materials and key product characteristics.
Above-average knowledge of the luxury watch industry, including its major competitors, product segments, market dynamics and emerging trends.
Strong analytical and conceptual skills, with the ability to translate market and customer insights into actionable product recommendations.
Genuine passion…