Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. Risepoint supports more than 100 universities and colleges across five countries, with programs concentrated in high-demand fields including nursing, healthcare, teaching, business, technology, and public service. Our suite of products and services supports the full student journey and each university’s long-term goals. Together, we increase access to affordable education that delivers a strong return on investment for learners and meets employer and community needs. Learn more at risepoint.com.
The Impact You Will Make
This role is the connective tissue between Paid Media investment and business outcomes — translating platform-level performance (spend, CPL, CPA) into full-funnel results, from lead and application through enrollment, and ultimately into student LTV and ROAS. With secondary support for web analytics infrastructure, this person gives Paid Media, Channel, Strategy, and Executive Leadership the confidence to make faster, better-informed investment decisions.
How You Will Bring Our Mission to Life
What You Will Do
Analyze and connect Paid Media platform performance (spend, CPL, CPC, CPA) with full-funnel outcomes — from lead and application through enrollment — down to student LTV and ROAS
Partner closely with Paid Media and Channel teams to build attribution and measurement frameworks that link ad platform data to downstream enrollment and revenue outcomes
Develop and maintain ROAS and LTV analyses that connect paid media spend to long-term student value and program-level profitability, incorporating retention and graduation signal where available
Independently deliver complex analytics initiatives across performance, marketing, channel media, and solutions domains
Design, build, and optimize scalable data models, pipelines, and transformation workflows using Databricks
Design, develop, and enhance Power BI dashboards and reporting experiences, including semantic modeling and advanced DAX
Support web analytics tagging validation and event data quality as a secondary function, ensuring clean inputs for paid media measurement
Support and contribute to Marketing Mix Modeling (MMM) initiatives, including channel spend optimization, geo-experiments/lift tests, and budget allocation recommendations
Conduct advanced performance analysis, including funnel, cohort, channel, ROAS, LTV, conversion diagnostics, and forecast support
Translate complex datasets into clear, actionable business insights and strategic recommendations
Partner with cross-functional teams to develop and apply KPIs, performance frameworks, and measurement methodologies
Improve data quality, consistency, governance, and reporting reliability across paid media and analytics data sources
Drive workflow automation and process efficiency, reducing manual reporting dependencies
Present findings, trends, and strategic recommendations to Director, VP, and Executive stakeholders
What Success Looks Like
Paid Media performance is consistently connected to full-funnel outcomes — from platform spend to enrollment, LTV, and ROAS
Analytics Solutions’ dashboards and insights directly inform Paid Media, Channel, and Executive investment decisions
Manual reporting is reduced through automated, scalable pipelines and self-service BI
How Impact Will be Measured
Accuracy and consistency of the paid media-to-enrollment-to-LTV/ROAS measurement chain
Adoption of BI dashboards and analytics products by Paid Media, Channel, and Executive stakeholders
Reduction in manual reporting time and improvement in forecast accuracy
What You’ll Bring to the Team
You bring a rare mix of technical depth and business acumen — equally comfortable architecting a data pipeline and briefing an executive on what it means for the business.
Experience That Matters Most
Experience connecting paid media platform performance (spend, CPL, CPA) to full-funnel business…