At Rite-Hite, your work makes an impact. As the global leader in loading dock and door equipment, we design and deliver solutions that keep our customers safe, secure, and productive. Here, you’ll find innovation, stability, and the chance to grow your career as part of a team that’s always looking ahead.
Rite-Hite is seeking a Distribution Marketing Specialist (Field Activation) to join our team. In this role, you will help bring marketing initiatives, tools, and resources to life for our Distribution sales, service, channel, distributor, and Inside Sales teams.
You will help ensure our field teams have the communications, customer-facing materials, and practical resources they need to effectively engage customers and support business growth. You’ll partner closely with Commercial Enablement, Sales, Service, Product Business Units, and other cross-functional teams to translate business priorities into clear messaging, useful resources, and effective field marketing initiatives.
This is a hybrid role with 3 days a week out of our Milwaukee, WI corporate office.
What You'll Do
Field Activation, Communications & Resource Adoption
Supports sales, service, channel, distributor, and Inside Sales teams with clear messaging around how to use marketing and enablement resources in customer conversations.
Coordinates field-facing marketing tools, resource guides, quick-reference materials, demo resources, service resources, launch kits, and adoption support materials.
Supports rollout and adoption of tools and resources such as Interactive Virtual Warehouse, demo materials, Distribution Extranet resources, service materials, incentives, SPIFFs, and sales/service enablement assets.
Supports field communications tied to Distribution Marketing initiatives, including launch messages, resource updates, consolidated communications, and field-ready summaries.
Commercial Enablement Marketing Partnership
Partners with Commercial Enablement to support field adoption of sales and service tools, capabilities, resources, and ways of working through marketing communications and resource activation.
Translates enablement priorities into field-facing marketing communications, launch support, resource guides, and adoption materials while Commercial Enablement retains ownership of enablement strategy, training curriculum, tool ownership, and process governance.
Supports communications and resource updates tied to major Customer Excellence initiatives, including data management and service management platform changes, when Distribution Marketing support is needed.
Channel, Inside Sales & Field Feedback
Supports channel, independent, distributor, regional field, and Inside Sales needs by helping package messages, resources, talk tracks, and follow-up materials that are easy to use.
Supports Inside Sales with campaign follow-up messaging, talk tracks, nurture handoff materials, sales-ready resources, and field communication support.
Gathers feedback from reps, service teams, distributors, Inside Sales, and field leaders to improve marketing resources, reduce adoption barriers, and support better field activation.
Shared Services Briefing & Cross-Functional Partnership
Develops briefs for shared services that define the field need, audience, use case, key message, desired outcome, and activation requirements.
Partners with Customer Excellence, Commercial Enablement, Sales, Service, Channel, Product Business Units, and shared services to understand field needs, adoption barriers, and communication gaps.
Coordinates with the Distribution Marketing Operations Specialist to ensure field resources are organized, available, and maintained on the Distribution Extranet.
What You'll Bring
Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
Five or more years of experience in B2B marketing, field marketing, channel marketing, sales enablement marketing, marketing communications, or related marketing support roles…