Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About this Marketing Role
The Marketing organization shapes external perceptions & behaviors and drives market demand by establishing & communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with cross-functional/networked partners. Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Executive Marketing Director (EMD) is responsible for leading the development of the inaugural Therapeutic Area and Marketing Vision for Genentech Neurodegeneration (NDG) including promising, Phase 3 assets in Alzheimer’s Disease and Parkinson’s Disease and driving significant changes in US Commercial/Medical/Government organization to prepare for for our first launch in the large, evolving, and competitive NDG markets. The NDG EMD leads the function and team responsible for strategy-to-execution brand marketing for some of the largest and most innovative assets in the Roche pipeline that could meet large areas of high unmet medical need for patients. This leader is responsible for hiring & leading the first set of marketing leaders in NDG, and, as the launches approach, scaling the team into a larger multilayered marketing team for launch. The NDG EMD reports to the Vice President, Head of Genentech Neurodegeneration, sits on the NDG cross-functional Squad, and will contribute to the vision & strategy of our NDG portfolio & Therapeutic Area.
Key Job Responsibilities :
Maximize Our Business
Sets ambitious forecasts, adjusts based on new clinical & market data, and identifies what is needed from Roche/Genentech to deliver on the ambitious forecast and P&L.
Accountable development and execution of DA & brand strategy across customers, patients, and payers
Leads strong collaboration with Squad, Digital Data and Analytics, Customer Engagement Ecosystems, Public Affairs & Access, and all Functional and Development Partners to develop integrated value proposition, strategic business plan, including specific, measurable and action-oriented 90-day priorities that grow franchise profitability, patient uptake and customer expectations. Deftly enables re-prioritization as business needs, market events, and available resources change.
Champion tenants of the Marketing Excellence, inclusive of embracing agile and evolving ways of working in the domains of content generation, measurement, omnichannel, and end to end ownership from strategy development to campaign execution.
Identifies, develops, implements and maintains an appropriate and aligned infrastructure of internal and external resources that are required to achieve the maximum level of customer satisfaction and enterprise best practice while maintaining a healthy P&L.
Shape Our Future
Serves as the Marketing Lead for Neurodegeneration Therapeutic Area with accountability to develop and execute the NDG vision, meet long-term (3-5 year) and short-term (90-day) strategic goals for a line of business within the marketing organization and across functional partners with measurable impact on customer utilization and patient access.
Defines the critical success factors for launches in early disease and pre-symptomatic disease, and reshapes our internal organization (as well as the external care coordination system) as appropriate .
Responsible for reimagining and shaping of our approach to…