The Opportunity
We are looking for a transformative Senior Director of Content Studio and Digital Operations to lead Genentech's in-house content studio and operations into an industry benchmark. In this role, you will collaborate closely with Marketing and Medical and blend world class creative craft with cutting edge digital operations to drive patient impact.
Reporting to the Executive Director of Enterprise Content Suite, this role is responsible for defining the studio strategy to increase self reliance, implement a model that scales globally, manage large multidisciplinary teams and partnerships.
Candidates should have extensive experience building, leading, and scaling content studios in-house and driving tangible business impact within a regulated sector, strong transformational skills, proven track record of building AI enabled services, and deep expertise in lean process optimization.
Key Job Responsibilities:
Strategic Planning & Vision
Define and execute the Content Studio vision, including constructing the core business case, leading tech-enabled roadmap planning, and managing strategic resource allocation.
Build an integrated operational system for content studio support of personalized campaign delivery spanning planning, creative development, review, distribution, and performance measurement.
Shape core strategic pillars, encompassing creative studio services, campaign coordination, asset management, and promotional and medical review operations.
Lead sourcing strategies (build/buy/partner) to enhance internal self-sufficiency, optimize partner agency ecosystems, and systematically repatriate core creative capabilities while maintaining operational continuity.
Align studio operational models with brand strategies, ensuring content delivery supports top commercial and medical business priorities.
Champion adoption of technology through the entire content value chain operations to create a state of the art industry leading studio
Execution, Operational Excellence and Process Optimization:
Direct end-to-end content supply chain operations covering Campaign Planning, Creation, Assembly, Medical/Legal/Regulatory Review (PRC/MLR), and Omnichannel Distribution.
Partner closely with internal commercial, medical, and vendor stakeholders (including Agencies of Record) to ensure seamless operational handoffs.
Streamline operational workflows, remove process bottlenecks, and boost productivity by deploying improved processes, automation, and creative technology solutions.
Scale high-volume, high-quality asset production including de novo content across all primary marketing and engagement channels (social videos, banners, podcasts etc).
Oversee quarterly demand planning and resource alignment in collaboration with commercial leadership to match capacity with financial targets.
Data & Performance Analysis:
Establish and monitor Key Performance Indicators (KPIs) to measure throughput, quality, throughput times, cost efficiency, and stakeholder satisfaction.
Lead operational data collection and analytics to drive continuous workflow optimization across the Content Studio environment.
Team Leadership & Development:
Lead a high-performing, multidisciplinary team of internal talent and external partners across creative design, video/digital production, project coordination, and review management. Lead onsite and offshore teams (n= 50+)
Provide strong leadership, guidance, and mentorship to operational teams.
Compliance & Risk Management:
Ensure adherence to industry regulations, company policies, and legal guidelines.
Who you are
Experience: You have a Bachelors degree (in Creative/Graphic Design or similar)
You have 10+ years of progressive experience in Content Operations, Marketing Operations, or Digital Production.
You have 5+ years in a people leadership role, preferably within the Pharmaceutical/Biotech industry or a highly regulated sector. Proven track record of cross functional collaboration and adapting strategy to…