We are seeking a Junior Digital Marketing Manager to be based in our Poznań location to join our Technical Insulation Marketing team.
Ready to help build a better future for generations to come?
In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.
Join us and make a difference!
Your future team
We invite you to join our international ROCKWOOL Technical Insulation marketing team. We are a collaborative, supportive, and cross-cultural group working closely across various markets and functions. This role is an 18-month fixed term contract (maternity cover) for a digitally savvy marketer who enjoys getting things done, finding practical solutions, and working with modern MarTech tools in a global B2B environment.
What you will be doing
In this role, you will support the hands-on execution of digital marketing activities across ROCKWOOL Technical Insulation. You will focus on delivering and maintaining digital content, campaigns, platforms, and tools, ensuring all activities are implemented effectively and aligned with brand guidelines.
Key responsibilities include, but are not limited to:
Executing digital marketing and campaign activities across relevant channels and platforms – always in collaboration with international, more senior colleagues
Creating, publishing, updating and maintaining website content using CMS platforms, supporting the optimisation of customer journeys and user experience across digital touchpoints
Supporting the management and organization of digital assets in corporate DAM (Digital Assets Management) system
Working hands-on with digital marketing, sales enablement and MarCom enablement tools
Contributing to the execution and optimisation of activities across marketing automation, email, LinkedIn and paid media
Supporting colleagues with analytics, tracking and reporting, and using insights to improve execution
Contributing to SEO/SEM initiatives and website optimisation, including AI trends
Coordinating digital deliverables with internal colleagues, markets and external partners
Ensuring digital content is accurate, up to date and aligned with brand guidelines
Managing multiple operational tasks and deadlines in a structured and reliable way
Troubleshooting day-to-day digital issues and coordinating with relevant specialists when needed
What you bring
Approx. 2–5 years of relevant professional experience in digital marketing, marketing communications, or a related field (B2B experience is highly desirable)
Degree in Marketing, Communications, Digital Media, Business, or a related field
Solid understanding of digital marketing principles and hands-on experience with CMS platforms and website publishing
Experience with DAM (Digital Asset Management) systems and workflows, with sales enablement and broader MarTech platforms is an advantage
Practical experience with marketing automation, email marketing, LinkedIn, and paid media campaigns
Familiarity with analytics, tracking, reporting, and SEO/SEM fundamentals
Excellent written and spoken English, with strong, open, and proactive communication skills
Structured, detail-oriented approach with the ability to manage multiple tasks and deadlines independently
Digitally curious, pragmatic, and proactive mindset with a strong can-do attitude and eagerness to learn new tools
What we offer
By joining our team, you become a part of the people-centric work environment of a Danish company. We offer you a competitive salary, a fixed-term contract after the probation period, development package, team building events, activity-based office in Poznan’s city center in the new prestigious office building – Nowy Rynek. The building is recognized as a building without barriers, which means that it is fully adapted to the needs of people with disabilities.
Our compensation package on employment contracts…