At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.
We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.
This position is for an existing vacancy.
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Roofr is looking for a Senior Director, Product Growth to own how we grow through the product. You’ll work at the intersection of product, data, and go-to-market: designing the activation and expansion paths that keep contractors engaged, surfacing product signals that unlock sales conversations, and building a stronger self-serve experience anchored in friction-less SMB UI/UX. You’ll report to the CPO, sit on the product leadership team, and lead a cross-functional Growth team that includes Engineering, Design, Data Science, and a Principal PM as your direct report.
Initial building blocks are already in place. We have a clear activation metric that guides both our self-serve and sales-assist motion, a hybrid model that is actively evolving, and an AI product line in AI Receptionist that is ready to scale. The job is to take what’s working, sharpen it, and build on top of it.
What You’ll be measured on
Software adoption across the subscriber base
Orchestration of the hybrid motion
Self-serve revenue growth, shared with the GM of Measurements
What You’ll get to do
Orchestrate the hybrid motion with Sales: Identify the product signals that indicate a contractor is ready for a sales conversation and build the playbooks that turn those signals into pipeline, across both new subscriber acquisition and expansion of the existing base
Drive activation and expansion: Own the in-product experience that gets new contractors to value fast and design the expansion loops that drive deeper adoption and multi-product retention across the customer base
Grow self-serve revenue: Own the self-serve motion across transactional and subscription products, with particular focus on Measure+ and in-product upgrade paths
Lead the team and the metrics: Lead the Growth team, including Engineering, Design, and Data Science, build a fast experimentation culture, and own the growth metrics that matter to leadership
What You’ll bring to the role
8 to 12+ years of product growth experience in B2B SaaS; vertical SaaS is a strong plus
Real experience building a hybrid product-led and sales-led motion. You have felt the friction of making these work together, not just read about it
Strong activation and expansion instincts. You know how to design user journeys that drive measurable improvement in time-to-value and long-term retention
Experience working across both transactional and subscription revenue models
Comfortable running experiments end to end: designing them, setting success criteria, and shipping without waiting for perfect conditions
Fluent in growth metrics like activation rate, adoption, expansion revenue, and NRR. You run your own analysis
Experience with tools…