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Job Category
Marketing & Communications
Job Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
The Experience
The Salesforce Strategic Events team is seeking a highly organized, collaborative, and detail-oriented Associate Manager, Campground Center of Excellence to support the planning and execution of Campground across our global event portfolio. Campground is the heart of Salesforce events where we showcase products, demos, customer success, and innovation across the entire Salesforce ecosystem.
In this role, you will partner closely with Campground leads, agencies, product teams, and internal stakeholders to execute critical aspects of expo operations at Salesforce’s proprietary events. Reporting to the Director, Strategic Events, this role will assist in delivering operational excellence and success for pre-, onsite and post-event planning.
What You'll Actually Be Doing
Support end-to-end planning for Campground experiences across Dreamforce, Connections, TDX, World Tours, and Tableau Conference. Manage timelines, trackers, deliverables, and status documentation, and coordinate experience inputs, creative requests, product demos, technical needs, content updates, staffing, and equipment lists. Assist with floorplan reviews, space planning documentation, and operational readiness checks.
Serve as a day-to-day connector between the Campground CoE, product marketing, creative/production agencies, research, and partner teams. Track and route approvals, ensure assets are delivered on time, and support internal communications, meeting cadences, and documentation.
Provide onsite support at major events to ensure Campground opens effectively and operates smoothly, including daily walkthroughs, staffing check-ins, signage/demos validation, real-time escalation of issues, and gathering live insights for mid-event improvements. Travel can consist of 30-50% of time during peak spring and fall/winter event seasons.
Track and manage scan data and KPIs for each event, and support budget tracking by maintaining spend trackers, reconciling invoices and POs, and flagging variances or overages to the Manager. Use AI tools to streamline planning and reporting, build recap reports for internal and executive audiences, and maintain consistency and accuracy across data sources and event programs.
You're Our Person If...
3-5+ years of experience in event planning, experiential marketing, expo/trade show operations, or project coordination, and familiarity with Salesforce and our audience and products
Strong organizational skills with the ability to manage multiple workstreams in a fast-paced, evolving environment, and to thrive in ambiguity and stay calm under pressure, especially onsite
Experience managing event budgets and vendor or agency contracts, with proficiency in Google Workspace or Office and comfort with spreadsheets and basic data analysis
Excellent communication and relationship-building skills, and curiosity about AI with a willingness to use it to improve everyday workflows
Even Better If...
Experience working with production agencies, event vendors, or creative teams.
Familiarity with large-scale events, trade shows, or experiential environments.
Interest and proficient in analytics, reporting, and event…