Job title : Head of Marketing – U.S Hemophilia
Location: Cambridge, MA
About the Job
Overall responsibility for the strategy, execution, and performance of the Sanofi US Hemophilia portfolio, including Altuviiio, Eloctate, Alprolix, and Qfitlia.
Inspiring and motivating the team to drive impact for customers and patients in line with the Sanofi values.
Lead through change, embedding AI and data-driven decision making into team ways of working and marketing strategy and tactics.
Enable cross-functional teams to execute with excellence.
Lead the patient-facing field engagement function, combining portfolio marketing leadership with line leadership of a field-based organization.
Member of the Rare Blood Disorders Leadership Team, reporting to the General Manager, Head of One Rare, U.S.
Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.
About Sanofi
We're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth. Our deep understanding of the immune system — and innovative pipeline — enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people's lives.
Main Responsibilities
Strategic Leadership and Vision for the US Hemophilia Portfolio
Develop strategic and tactical brand plans annually with global and cross-functional partners, and update them quarterly to reflect the latest performance, customer insights, and market dynamics.
Gain organizational alignment on 5-year strategic and 1-year tactical plans prior to implementation.
Accountable for brand life-cycle management recommendations and for aligning multiple stakeholder groups, including senior leadership.
Serve as the primary US marketing interface with Global Brand Teams, balancing global strategy with US market needs.
Drive a customer-journey-first approach that ensures consistency and brand balance across the portfolio.
Team Management
Motivate and inspire the Marketing organization, setting high standards and expectations, developing talent, and recognizing outstanding contributions.
Lead through layers of management (managing managers) across Marketing and the CoRe (Community Relations & Education) field organization, ensuring consistent standards and a strong, unified culture.
Responsible for oversight of all team members, including annual objective setting, mid-year and end-of-year reviews, and recruitment, development, and retention of talent.
Build a culture of customer-centricity, accountability, and data-driven decision making, with clear career pathways for team members.
Collaborate closely with cross-functional partners.
Lead Patient-Facing Field Engagement – Community Relations & Education (CoRe) Team
Motivate and inspire the field team and its people managers; strengthen a culture of patient-first excellence, compliant promotional practice, and high performance.
Own the promotional strategy and execution for CoRe's branded and unbranded outreach to patients.
Support CoRe team in delivering consistent patient and caregiver education on the Sanofi hemophilia portfolio, product information, and competitive positioning.
Partner with PSS leadership to ensure a seamless patient experience across the journey.
Establish KPIs for CoRe field engagement and monitor performance against them.
Leading through Change and driving Innovation leveraging AI
Lead the marketing and CoRe organizations through change, providing clarity of direction, transparent communication, and a culture that embraces new ways of working.
Champion innovation and a test-and-learn mindset, encouraging smart risk-taking to find new ways to reach and support customers.
Drive adoption of AI within the teams to increase productivity, speed, and quality…