Media Planner | Digital | Scanad Uganda
Role summary
The Media Planner plans, coordinates and implements media and digital marketing campaigns that deliver measurable results for clients. The role translates client briefs into audience-led media plans and integrated digital solutions, ensuring that campaigns are commercially viable, creatively effective and aligned with client objectives and budgets.
Working closely with program managers, program directors, Client Service, Strategy, Creative, Media and brand teams, the Media Planner coordinates briefs, assets, timelines and approvals; supports media buying and campaign execution; monitors performance; and recommends optimizations. The role combines hands-on delivery, client coordination, analytical thinking and commercial awareness in a fast-paced creative environment.
Key Responsibility
Media Strategy, Planning & Campaign Management
Develop audience-led media and digital marketing strategies, plans, and campaigns aligned with client objectives, target audiences, and budgets.
Translate briefs into channel recommendations across social media, search, display, websites, email, mobile, and other relevant channels.
Integrate digital campaigns with advertising, media, PR, and brand communications, working with Strategy, Creative, and Media teams.
Coordinate media planning, campaign setup, buying, implementation, and monitoring; recommend timely optimizations and effective audience targeting.
Keep abreast of platform developments, digital trends, tools, and emerging technologies.
Client Management, Brief Intake & Business Development
Act as a point of contact for brand teams, working with Program Managers, Program Directors, and Client Service to clarify client needs and briefs.
Ensure briefs are comprehensive, clearly articulated, and completed using required briefing templates.
Participate in client presentations, strategic discussions, campaign reviews, and performance meetings.
Identify account expansion opportunities and contribute to new business pitches, proposals, and capability presentations.
Ensure recommendations are commercially sound and aligned with client budgets.
Asset Coordination, Project Tracking & Team Delivery
Gather brand guidelines, artwork, legal approvals, and supporting materials.
Manage small projects and support Program Managers on larger projects.
Coordinate digital media buyers, social media executives, community managers, content creators, designers, and other working teams.
Track progress, identify roadblocks and delays, provide status updates, and manage stakeholder expectations.
Maintain project management and workflow system data and reports.
Digital Media Performance, Analytics & Reporting
Support the Media Manager by coordinating creative assets and media plans, monitoring campaign live dates, and assisting with spend reporting.
Track agreed KPIs, including reach, engagement, traffic, leads, conversions, cost per acquisition, and return on advertising spend.
Translate campaign data into actionable recommendations.
Ensure accurate campaign tracking, reporting, and performance documentation.
Content, Community Management & Quality Assurance
Guide digital content plans to align with brand positioning, campaign objectives, and audience needs.
Ensure content is timely, accurate, engaging, and consistent with brand guidelines.
Check deliverables against briefs and agency quality standards.
Facilitate constructive review and feedback and track final approvals and timely asset delivery.
Commercial & Financial Management
Support digital revenue growth, service development, and account expansion.
Prepare and review media and digital estimates, budgets, scopes of work, and proposals.
Monitor project costs, resource utilization, profitability, and budget performance.
Support supplier and platform partner management.
Support purchase order and budget management for the Head of Media Futures (HOMF) department.
Governance, Compliance & Risk Management
Ensure…