SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.
Overview
United Parks & Resorts is seeking a Corporate Partnership Activation Manager to own the execution of our corporate sponsorship agreements across a portfolio that includes SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Sesame Place, and our other parks and digital platforms.
This is a dedicated service and activation role. Once a partnership is signed, the Activation Manager becomes the partner’s day-to-day lead and the internal quarterback who turns contract language into flawless execution across parks, events, digital channels, and guest experiences. The role requires building strong working relationships across Park Operations, Marketing, Entertainment, Legal, Finance, and other internal teams to deliver every contracted asset on time, on brand, and in a way that protects the guest experience.
Success in this role is measured by one thing above all: every contracted deliverable executed and documented, and partners who see clear value from their investment.
Location: Orlando, FL (onsite)
Reports To: Vice President, Corporate Partnerships
Position Type: Full-time
Key Responsibilities
Contract Onboarding & Fulfillment Planning
Receive newly signed agreements through a structured handoff from the Corporate Partnerships sales team, confirming deal terms, assets, timelines, and partner objectives.
Translate each contract into a detailed fulfillment plan and asset tracker covering every contracted deliverable, owner, deadline, and approval step.
Lead partner kickoff meetings to align on objectives, key contacts, creative and approval processes, timelines, and success measures.
Maintain the master fulfillment calendar for all assigned partners across parks, seasons, and events.
Activation Planning & Execution
Manage the delivery of all contracted assets, which may include naming rights, attraction and in-park signage, sampling and experiential activations, events and seasonal festivals, hospitality, tickets, digital and social media, email, promotions, and cross-park programs.
Coordinate in-park activations from start to finish: site selection, load-in/load-out, staffing, permits, safety requirements, and on-site management.
Be on site for key activations and events to ensure quality, troubleshoot issues in real time, and host partner representatives.
Coordinate partner tickets, hospitality, VIP experiences, and special events.
Internal Stakeholder Coordination
Serve as the single point of contact internally for each assigned partnership, building trusted relationships with Park Operations, Marketing, Creative, Entertainment, Revenue Management, Culinary and Retail, IT and Digital, Legal, Finance, and Zoological teams.
Secure internal approvals and resources needed to execute contracted assets, and manage expectations on timelines, constraints, and feasibility.
Raise and resolve execution conflicts early, including inventory overlaps, category exclusivity, and operational or guest-experience constraints.
Provide input to the sales team on the feasibility and cost of proposed assets before deals are finalized.
Brand Compliance & Approvals
Manage the creative and approval process for all partner-facing and guest-facing materials, including artwork, signage, digital content, and promotional copy.
Ensure all activations meet United Parks & Resorts brand standards, licensing requirements, and guest-experience expectations.
Coordinate Legal review of promotions, sweepstakes rules, and other partner programs.
Partner Relationship Management
Act as the partner’s day-to-day lead, maintaining regular contact with partner and…