Where It Began…
In 1951 SF Fire Credit Union first opened its doors from a modest 10′ × 15′ office space in 17 Engine. It was from those humble beginnings—where everyone pitched in to help one another in their community—that the organization forged its way of business forever.
Today, the San Francisco-based credit union has grown to $1.7B in assets and a membership that extends from the regional firefighters we trace our roots back to throughout our many neighbors in San Francisco, San Mateo and Marin Counties. Our members benefit from the ideas and principles that have shaped us: Shared trust, continuous innovation of products and services, competitive rates, and excellent member service. These qualities foster a true sense of member-ownership and strengthen the credit union’s bond with the people for whom this credit union was created. What We Stand For…
There are a few things we look for in those we hire at SF Fire Credit Union, regardless of role or team.
First, do they align with our values? 🤝 Be Personal Walk the Member / Employee Path
⭐ Be a Leader Empower, Collaborate, Own
💡 Be Outside the Box Innovate, Educate, Engage
💯 Be Real Integrity and Transparency Matter
🌎 Be the Connection Serve our Community
Second, will they thrive in a culture like ours, where we default to trust, embrace feedback, and desire to innovate?
Finally, do they share our vision to help empower members to accomplish their dreams and build lasting financial security in whatever way is most relevant to their role? What It Feels Like…
Most days it feels more like going to work with a big family.
Whether it’s a pot luck lunch, baking birthday cakes for colleagues in the kitchen, or after-hours get togethers, we’re here to do a great job and have a good time while doing it! We value a good sense of humor, are motivated by a higher purpose, and always bring an “in-this-together” attitude. While we’re driven to do great work, we also value real work/life balance. Is This the Career for You?
We are seeking a senior growth leader to integrate sales, marketing, product and proposition management, business development, strategic partnerships, market insights, and brand strategy into a coordinated enterprise capability.
The Vice President, Sales & Marketing is accountable for profitable member growth, relationship deepening, product penetration, brand relevance, and scalable acquisition and distribution channels. This leader will build the operating model, talent, disciplines, and technology-enabled capabilities required to translate strategy into measurable market results.
This is not a traditional marketing leadership role. The successful candidate will combine strategic range with hands-on execution and use research, analytics, product thinking, sales leadership, and brand positioning to shape where the Credit Union competes and how it wins.
THE MANDATE Understand the market. Define the proposition. Build the brand. Create demand. Convert growth opportunities into durable member relationships.
What You Get To Do
Lead Enterprise Growth Strategy Develop and execute an integrated sales and marketing strategy aligned with enterprise priorities, financial objectives, member needs, and risk appetite
Establish growth objectives, channel strategies, investment priorities, performance measures, and management routines
Create accountability for member acquisition, deposit and loan growth, relationship deepening, product penetration, retention, and lifetime value
Build Sales and Distribution Capabilities Develop and scale community-based, partnership-driven, field-based, and other non-traditional distribution channels
Design and lead an enterprise sales model spanning branches, digital channels, business development, partnerships, and referrals
Establish sales disciplines, pipeline management, lead routing, performance expectations, coaching, incentives, and CRM-enabled workflows
Build a culture that balances growth, member trust, suitability,…