Summary
The Senior Client Partner, B2C is responsible for developing and growing strategic advertising and sponsorship partnerships with consumer brands and advertising agencies. This position drives revenue opportunities across SHRM’s portfolio of digital media, content, research, thought leadership, video, podcasts, and newsletters.
The Senior Client Partner develops integrated, multi-platform solutions that connect consumer brands with SHRM’s audience of business leaders, executives, entrepreneurs, and small business owners. The role is responsible for identifying new business opportunities, developing senior-level relationships with brand and agency decision-makers, and creating customized partnership solutions aligned with client objectives and SHRM’s business strategy.
This position plays a key role in developing SHRM’s B2C advertising and brand partnership business, including identifying priority markets and industry verticals, establishing new client and agency relationships, developing new revenue opportunities, and contributing to the evolution of SHRM’s B2C go-to-market strategy and advertising product portfolio.
The Senior Client Partner works cross-functionally with internal teams to develop and execute strategic partnerships and provides market intelligence regarding advertiser priorities, agency trends, competitive activity, and emerging opportunities within the media and advertising marketplace.
Responsibilities
Revenue Generation & Business Development
Develop and execute strategies to generate significant advertising, sponsorship, and partnership revenue from leading B2C brands and global advertising agencies.
Build, manage, and continuously expand a robust pipeline of new business opportunities across priority consumer categories, including automotive, entertainment and streaming, retail, travel and hospitality, financial services, lifestyle, wellness, and consumer technology.
Own the full sales lifecycle, from prospecting and opportunity identification through needs assessment, solution development, proposal, negotiation, contracting, and partnership renewal or expansion.
Develop integrated, multi-platform marketing programs incorporating SHRM’s digital media, newsletters, podcasts, video, branded content, research, and thought leadership.
Consistently achieve or exceed established revenue goals while building a sustainable pipeline of short- and long-term partnership opportunities.
Pursue and secure high-value, multi-year partnerships that expand SHRM’s relationships with strategic brands and agencies.
Strategic Partnerships & Solutions
Develop innovative sponsorship and advertising solutions that connect consumer brands with SHRM’s influential audience through content, thought leadership, digital media, research, and experiential activations.
Translate client business and marketing objectives into customized partnership strategies that leverage SHRM’s unique audience, brand, content, and platform capabilities.
Partner cross-functionally with marketing, content, events, research, digital, product, finance, legal, and other internal stakeholders to develop and execute integrated client solutions.
Identify and develop first-to-market concepts and emerging partnership models that differentiate SHRM within the advertising and sponsorship marketplace.
Use audience intelligence, market research, performance data, and industry insights to develop compelling business cases and demonstrate the value of client investment.
Identify opportunities to expand successful partnerships across platforms, audiences, programs, and contract periods.
Agency & Brand Relationship Management
Develop and maintain senior-level relationships with CMOs, senior brand marketers, media executives, agency leaders, and other key decision-makers.
Leverage an established network of brand and agency relationships to accelerate SHRM’s entry and growth within the B2C advertising marketplace.
Navigate complex agency and client structures,…