Sigma Foods is seeking an experienced Director of Trade Marketing to lead the development and execution of trade marketing strategies that drive brand growth, strengthen customer partnerships, and deliver business results across assigned channels and categories. This role will provide strategic leadership across Marketing, Innovation, Sales, and other key functions, translating consumer, category, shopper, and customer insights into actionable commercial strategies, customer programs, new product launches, and point-of-sale initiatives.
The ideal candidate brings strong trade marketing and commercial leadership experience, a strategic and analytical mindset, and the ability to turn market and performance insights into clear strategies that influence decision-making and drive growth. This is an opportunity for a collaborative leader who enjoys identifying opportunities, shaping go-to-market strategies, and bringing cross-functional teams together to make a meaningful impact on Sigma Foods’ brands, customers, and overall business performance.
Position Summary
The Director of Trade Marketing creates and leads trade marketing initiatives across assigned areas to meet or exceed company objectives. This leader will execute marketing strategies in collaboration with Sales, define and evolve the Trade Marketing Plan, and provide actionable customer insights. The Director will also serve as a key liaison between Marketing, Innovation, Sales, and assigned areas.
Essential Job Functions
Establish, execute and manage trade marketing strategies and plans for assigned area(s) including but not limited to product launch, POS communication and loyalty programs; campaign development and executions; collaborate with stakeholders including but not limited to marketing and sales; make recommendations to marketing and sales team procedures
Administer trade promotional plans in designated channels; manage and monitor Trade Marketing Investments, including but not limited to, promotions expenses, and POS materials; initiate execution of marketing strategies to point of sale; follow up Business results and provide recommendations to ensure Company’s goals; makes recommendations based on sales forecasts; manage sales campaigns; ensure profitability to the SKU level
Serve as the liaison between logistics and sales leadership teams; ensure inventories meet sales needs on Promotion and New product launches
Ensure customers’ data and shopper’s purchasing behavior is gathered and analyzed; recommends strategic planning and execution based on data
Define and execute Business Strategy by Category (growth opportunities), product Split by Channel and monitor unoccupied market niches
Provide leadership of team, talent attraction and retention, performance management; implement succession planning, development and promotion plans
Oversees budget, logistics, distribution and assortment of point of sales materials
Manage promotional activities including but not limited to tradeshows and events associated to organization; manages sales tools and product communications with stakeholders
Manage sales modules in Enterprise system; develop new technology to track sales
Other duties as assigned
Requirements
Minimum Qualifications
Bachelor’s degree in business, marketing or related field or equivalent work experience
Five (5) years of brand management experience
Four (4) years of consumer-packaged goods experience
Three (3) years of supervisory/leadership experience OR one (1) year of supervisory/leadership experience with completion of Sigma Leadership Development Training
Preferred Qualifications
Bilingual in English and Spanish
Knowledge, Skills & Abilities (KSAs)
Ability to identify complex problems, review information to collaborate and develop options then implement solutions
Demonstrated ability to communicate across all levels of the organization, present complex ideas concisely and clearly articulate ideas verbally and in writing
Ability to build professional…